From now on, the generative artificial intelligence (AI) ChatGPT developed by the US-based OpenAI can be used without logging in. As the era of generative AI competition approaches, this is analyzed as a strategy to increase market share.

Sam Altman, CEO of OpenAI

Sam Altman, CEO of OpenAI

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On the 1st (local time), OpenAI stated, "Our core mission is to enable people to widely utilize tools like ChatGPT to experience the benefits of AI," and added, "Starting today, ChatGPT can be used immediately without a sign-up process."


This measure currently applies only to ChatGPT. Although ChatGPT used without signing up or logging in has some performance limitations, there is no qualitative difference in the generated content, so the fundamental service remains the same. However, if you log in, you can save, review, and share your chat history with ChatGPT and also use the voice conversation feature.


OpenAI’s decision to allow ChatGPT to be used without login is influenced by a slowdown in growth. After its release in 2022, ChatGPT caused a sensation by surpassing 100 million users within two months, but the number of users plateaued after reaching 1.8 billion in May 2023.


Currently, companies including big tech firms are developing generative AI similar to ChatGPT to increase their market share. For example, Alphabet, Google's parent company, introduced 'Gemini' (formerly known as Bard) in December last year, which can process text, images, and voice simultaneously. In the same month, Tesla launched the AI chatbot Grok through its social networking service X (formerly known as Twitter).


Meanwhile, OpenAI is embroiled in various lawsuits that could hinder its future business. At the end of last year, it was sued by the US daily newspaper The New York Times for allegedly plagiarizing millions of its articles to train the language AI model ChatGPT. Last month, OpenAI was also sued by Tesla CEO Elon Musk for allegedly violating the founding contract.


As a result, there is analysis that OpenAI, urgently needing to secure users, is trying to attract even non-logged-in users. Regarding the introduction of the ChatGPT non-login service, OpenAI explained, "We have the goal of making AI capabilities accessible to anyone curious about AI, and we are gradually implementing such measures."



Meanwhile, ChatGPT announced on the same day that it has introduced additional content protection measures, such as expanding the scope of items that block prompts (words that elicit AI responses) and generated answers. However, it did not specify what these measures entail.


This content was produced with the assistance of AI translation services.

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