Paldo Partners with Handon Jajogeum to Promote Domestic Pork Consumption

Second Collaboration Following 2015's 'Paldo Jjajangmyeon'
Promotion and Sales Boost of Handon Pork
Development of Ramen Using Domestic Pork Also Underway

Paldo announced on the 2nd that it has signed a Memorandum of Understanding (MOU) with the Korean Pork Producers Association to collaborate on the promotion and consumption of Korean pork.

Under this agreement, Paldo will operate the 'Paldo Bibimmyun X Korean Pork Food Truck' again this year, which garnered significant attention last year. The food truck tours university areas, offering opportunities to sample Paldo Bibimmyun and domestic pork belly. Last year, over 8,000 consumers across 28 regions experienced the excellence of both companies' products through the food truck event. Paldo is also pursuing the development of ramen using domestic pork. Certified Korean pork restaurants plan to introduce menus featuring Paldo products.

Kwon Seong-gyun, CEO of Paldo (right), and Son Se-hee, Chairman of the Korean Pork Producers Management Committee, are posing for a commemorative photo after signing a business agreement at Paldo headquarters in Seocho-gu, Seoul on the 1st.
[Photo by Paldo]

This collaboration marks the second partnership between the two companies since 2015. At that time, Paldo applied 100% domestic pork to the chunk soup of the 'Paldo Jjajangmyeon' launched then. The company explained that this product significantly contributed to Korean pork consumption, with cumulative sales reaching 90 million units. The amount of pork used in producing Paldo Jjajangmyeon alone reached 226 tons.

Kwon Seong-gyun, CEO of Paldo, said, "We are pleased that Paldo can promote the excellent quality of 'Korean Pork' and contribute to expanding sales channels for farmers," adding, "We will continue to strive to help promote the consumption of domestic pork."

This content was produced with the assistance of AI translation services.