Musinsa Standard Achieves Over 200 Million KRW in Sales in Three Days at Lotte Mall Suwon

Musinsa Standard Opens at Lotte Mall... 30,000 Visitors
Accelerating Shop-in-Shop Strategy... Planned for Starfield Suwon and Hyundai Department Store Jungdong

Musinsa's private brand (PB) 'Musinsa Standard' announced on the 2nd that its Lotte Mall Suwon branch recorded sales exceeding 200 million KRW within three days of opening.

Musinsa Standard opened a store on March 29th at Lotte Mall Suwon, covering an area of 1,045㎡ (approximately 316 pyeong). It is the first 'shop-in-shop' type store within the shopping mall. The store sold new products and popular items from the 2024 spring and summer season, including men's and women's clothing and fashion accessories.

Customers are shopping at Musinsa Standard Lotte Mall Suwon.
[Photo by Musinsa]

Since the opening, about 30,000 visitors have come to the store over three days until March 31st. The sales at Musinsa Standard Lotte Mall Suwon immediately after opening reached 210 million KRW.

The products that were very popular among customers included the 'City Leisure Collection,' presented through a two-year consecutive collaboration with fashion YouTuber 'Fit the Size.' The main seasonal outerwear items for both men and women also sold well.

Musinsa Standard plans to accelerate its entry into shopping malls operated by distributors, starting with Lotte Mall Suwon. In addition to Starfield Suwon, located nearby, it will consecutively open stores at Hyundai Department Store Jungdong and AK Plaza Bundang. This shop-in-shop strategy aims to allow more customers to experience the Musinsa Standard brand.

A Musinsa Standard representative said, "Based on the fact that many family visitors were seen at Lotte Mall Suwon, the first shop-in-shop store, positive effects were confirmed in terms of brand expansion," adding, "We will continue to ensure differentiated store operations and product planning so that various customers can visit anytime and have a comfortable experience."

This content was produced with the assistance of AI translation services.