Australian Wine 'Yellow Tail' Sells 10 Million Bottles in Korea After 20 Years

Wine accounting for 17% of Australia's total wine exports
Prize giveaway through a draw for Yellowtail customers

Lotte Chilsung Beverage announced on the 24th that the Australian representative casual wine "Yellow Tail," which it officially imports, has surpassed a cumulative sales volume of 10 million bottles in the Korean market after 20 years since its entry.

Yellow Tail is a leading Australian wine accounting for 17% of Australia's total wine exports and has been consistently loved by Korean consumers as well.

To commemorate surpassing 10 million bottles, Lotte Chilsung Beverage plans to give prizes such as iPads, Dyson Airwraps, AirPods, and department store gift certificates to 106 customers selected by lottery among those who purchase Yellow Tail from the end of March for about a month.

The prize event will be held for customers who purchase any of the three Yellow Tail varieties (Cabernet Sauvignon, Shiraz, Chardonnay) at large supermarkets, convenience stores, department stores, and wine shops. Customers can access the event page through a scratch card on the product neck tag and automatically enter the prize draw by entering their purchase receipt and phone number.

A Lotte Chilsung Beverage official said, "The representative Australian wine 'Yellow Tail,' loved by domestic consumers, has surpassed 10 million bottles sold in Korea," adding, "We plan to continue holding various events that can attract the interest of domestic wine enthusiasts."

This content was produced with the assistance of AI translation services.