TJ Media "Foreigners Deeply Immersed in K-Noraebang"
Domestic karaoke machine company TJ Media announced on the 22nd that "K-Karaoke is gaining popularity among foreigners" and "karaoke is becoming a form of play culture for them."
As a result of a survey conducted by TJ Media on 100 foreign groups who visited karaoke rooms in Ansan, Gyeonggi Province, from January to February, China accounted for the largest share at 38% by nationality. Southeast Asian and Central Asian countries followed. It was found that they spend an average of 3 hours per visit.
Last year, the foreign resident population in Korea surpassed 2.5 million, marking Korea's entry into a multicultural society. The popularity of K-Karaoke is spreading not only among foreign workers and international students but also among tourists.
According to the 'Analysis of Foreign Tourists' Consumption Patterns' released by BC Card in February this year, as tourists seeking to experience the latest Korean trends increase, consumption in experiential sectors such as instant photo booths and karaoke has risen rather than shopping. Among foreigners visiting karaoke rooms, TJ Karaoke is gaining popularity. TJ Karaoke offers the largest domestic collection with about 20,000 songs, including foreign songs. Through the Bluetooth karaoke function in the latest accompaniment machines, users can sing various songs from countries around the world.
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A TJ Media official said, "The era when karaoke was exclusive to Koreans is over," adding, "Foreigners have also become important customers." They further stated, "In the wave of the Korean Wave and the multicultural era, choosing products that support many foreign songs will also help revitalize karaoke business."
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