Boram Group Captivates 70 Million Chinese Pet Owners with Biometric Jewelry for Pets 'Petsbia'

Participation in the '2024 Shenzhen International Pet Products Exhibition'

On the 21st, Boram Group's bio-jewel manufacturing company Via Life Science announced its participation in the globally renowned pet industry exhibition, the '2024 Shenzhen International Pet Products Exhibition.'

The exhibition was held for four days from March 14 to 17 at the Shenzhen Convention Center in Guangdong Province, China, with over 9,000 pet product brands from around the world participating. Via Life Science participated by invitation from Cozette, an exhibitor at the event. Cozette is a global company headquartered in Hong Kong that manufactures and distributes cosmetics as well as pet products.

The booth of Via Life Science at the '2024 Shenzhen International Pet Products Exhibition' held at Shenzhen Convention and Exhibition Center, Guangdong Province, China. (Photo by Boram Sangjo)

The Shenzhen International Pet Products Exhibition is a specialized pet industry exhibition held for the 11th time this year. It is considered one of the top pet exhibitions held in China.

Shenzhen, China, hosts various exhibitions including electronic components, security, furniture, household goods, promotional items, and pets, attracting many global buyers and the general public. Pet exhibitions are also regularly held in other Chinese cities such as Beijing and Shanghai. Above all, the growing interest in the pet market is attributed to the approximately 70 million pet owners in China, which is analyzed as a key factor for the exhibition's popularity.

At the exhibition, Via Life Science introduced 'Petsvia,' the group's new bio-jewel brand for the pet business. Petsvia is a pet-exclusive bio-jewel brand newly launched by Via Life Science last year. It produces jewels by mixing biological materials such as pet fur, claws, and ashes with sapphire.

Unlike existing companies that produce memorial stones in the form of stones by melting pet ashes at high temperatures and heat, Petsvia showcases differentiated technology. Additionally, unlike other companies, production is carried out in a systematic large-scale advanced facility, and all processes including various colors, shapes, sizes, and packaging desired by customers are completed by in-house equipment and technical staff.

Eva Liang, COO (Chief Operating Officer) of Cozette, which invited Petsvia, said, “Via Life Science’s bio-jewels are a business item that can expand not only to the Asian market including Hong Kong but also throughout Europe in the future.” She added, “We confirmed high interest from buyers through this exhibition and plan to promote partnerships between companies.”

A representative from Via Life Science stated, "This exhibition is the first case of showcasing the pet-exclusive jewelry brand ‘Petsvia’ overseas," and added, "We will continue to strive to present new trends in the pet industry by expanding beyond Korea to the global market."

This content was produced with the assistance of AI translation services.