You Have to Line Up on the Tokyo Line... Shinsegae Centum City Opens 'Luxury Cookie' Press Butter Sand

Shinsegae Centum City has opened a luxury brand store for cookie products.

The department store announced on the 19th that a new 'PRESS BUTTER SAND' store has opened on the basement first floor.

PRESS BUTTER SAND, a baked confectionery brand that people line up daily to enjoy in Tokyo, uses carefully selected ingredients and bakes the products in a dedicated cast iron mold. It is recognized as a luxury brand in the Japanese cookie industry by offering products that maximize the natural flavor of butter.

The cookies feature a harmonious blend of butter cream and caramel cream inside, boasting a moist texture, and both the cookie and package design embody the unique sensibility of Japan.

The signature menu includes Plain 5-piece, Strawberry 5-piece, and Plain & Rum Raisin 10-piece sets.

A newly opened Press Butter Sand store in Shinsegae Centum City.

This content was produced with the assistance of AI translation services.