"Health Functional Foods Also as PB"…Lotte Mart and Supermarkets Introduce 6 New Items

Enhancing Accessibility for the Visually Impaired with Braille Stickers

Lotte Mart and Super announced on the 18th that they will also launch health functional foods under their own brand (PB) 'Oneul Joeun'.

As the aging process accelerates and the middle-aged and senior population increases significantly, more senior customers are taking health functional foods to manage their health. In fact, Lotte Mart's health functional food sales from January to February this year rose by 10% compared to the previous year.

Accordingly, Lotte Mart and Super will launch and sell six types of Oneul Joeun PB health functional foods. The health functional foods being released this time consist of rTG Omega-3, Vitamin D, Red Ginseng, blood sugar, joint, and diet supplements, which are mainly purchased by senior customers. Also, until the 27th, 'Oneul Joeun Vitamin D (30g)' will be sold as a one plus one (1+1) deal for 12,900 KRW, and 'Oneul Joeun 6-Year-Old Red Ginseng Extract (240g)', containing 21mg of ginsenoside, can be purchased for 89,900 KRW. Furthermore, Lotte Mart plans to launch and introduce an Immune Shot immune vitamin product, which is recently recognized as a popular health functional food, within the first half of this year in addition to these six products.

Oneul Joeun health functional foods have improved shopping convenience for visually impaired people. Lotte Mart attached braille stickers with product names on the top of Oneul Joeun health functional foods to prevent visually impaired customers from getting confused when purchasing or taking the products. To this end, Lotte Mart has been conducting braille planning and sample inspection work since May last year in collaboration with Lotte Central Research Institute and the Korea Blind Union. Lotte Mart plans to strengthen the addition of braille stickers and engraving notations on health functional foods to be released in the future.

Im Hyunhwa, product planner (MD) of Lotte Mart and Super Food PB Development Team, said, "We planned this product to provide essential nutrients not only to senior customers but also to modern people," and added, "We ask for your great interest in Oneul Joeun health functional foods, which boast reasonable prices and high quality that is not inferior to market brands."

This content was produced with the assistance of AI translation services.