‘Dr.ForHair’ and ‘Anov’ Scalp Diagnosis and Care Event

AI diagnoses hair condition at the department store?


Shinsegae Centum City will showcase the scalp care specialist brands ‘Dr. Forhair’ and ‘Anov’ from the 15th to the 28th.


‘Dr. Forhair’ offers a free ‘scalp diagnosis’ program handled by professional scalp diagnosticians called ‘trichologists.’ In a private booth space, AI devices are used to analyze the scalp and provide guidance on care methods according to scalp type, along with product recommendations based on the diagnosis.

Dr. For Hair booth set up at Shinsegae Centum City.

Dr. For Hair booth set up at Shinsegae Centum City.

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‘Anov’ presents hair products that offer a unique softness and sensory fragrance experience to customers. Anov’s signature scents, ‘Tenderbloom & Wempental,’ can be directly experienced and sampled at this popup event.


Customers can use the photo booth after following Anov’s Instagram, and receive an ‘Anov Trial Kit’ by adding the KakaoTalk channel.



Dr. Forhair and Anov provide special gifts such as limited edition mats and keyrings to all purchasers, and can be found at Hyperground on Basement Level 2 of Shinsegae Centum City.


This content was produced with the assistance of AI translation services.

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