LG Electronics to Participate in 'AWE 2024'... Showcasing Numerous Premium Products
LG Electronics announced on the 15th that it participated in 'AWE (Appliance & Electronics World Expo) 2024,' China's largest home appliance expo, held for four days from the 14th at the Shanghai New International Expo Center.
Under the theme 'Upgrade Your Lifestyle with LG,' LG Electronics gathered premium products sold in the Chinese market this year in one place. The premium products unveiled this time include ▲WashTower ▲InstaView Refrigerator ▲77-inch and 83-inch OLED TVs. These products will be launched through JD.com, China's largest online home appliance retailer.
LG Electronics participated in AWE 2024, the largest home appliance exhibition in China, showcasing a wide range of premium products and items targeting YG customers.
[Photo by LG Electronics]
Products targeting YG (Young Generation) customers were also prominently showcased. The 'All New Styler,' which adds a handy steamer to the Styler that is very popular in the Chinese market, was unveiled. LG also launched the 'LG StanbyME GO' and exhibited the 'UltraGear OLED Gaming Monitor,' 'LG Gram PRO Laptop,' and the ultra-compact portable high-definition projector 'LG CineBeam Cube.' These products are also scheduled to be released through JD.com.
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In the 'Fit&MAX' zone, the InstaView Refrigerator, built-in oven, PuriCare AeroFurniture, and PuriCare Objet Collection HydroTower were displayed. The 'Mood Up Bridge' zone allowed visitors to experience MoodUp products that showcase various colors. The 'IT Gaming' zone provided an actual gaming experience through the OLED gaming monitor.
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