Coway Ranks No.1 in Water Purifier and Bidet Categories in the '2024 Korea Industry Purchase Confidence Index'

Maintaining No.1 for 8 Consecutive Years in Water Purifiers and 11 Consecutive Years in Bidets

Coway announced on the 15th that it ranked first in the water purifier and bidet categories in the ‘2024 Korea Industry Purchase Peace of Mind Index (KPEI)’ survey conducted by the Korea Marketing Association.

The ‘Korea Industry Purchase Peace of Mind Index’ is a survey that measures the anxiety factors consumers consider during the purchasing decision process to evaluate the level of peace of mind regarding products and services. In this survey, Coway received high praise for enhancing user experience through innovative technology and convenient features, securing first place in the water purifier category for eight consecutive years and in the bidet category for eleven consecutive years.

Icon Water Purifier 2 (above) and Icon Ice Water Purifier

In the water purifier category, the Icon series, which has surpassed cumulative sales of one million units due to its ultra-compact size and excellent hygiene, received outstanding evaluations. In the bidet category, the Lululu bidet, known for its ease of hygiene management, garnered positive reviews.

A Coway representative stated, “We are continuously strengthening our expertise in water research and focusing on maximizing technological competitiveness and customer value,” adding, “We will continue to prioritize customer-centered product development and service quality improvement to ensure that Coway products can be used with confidence.”

This content was produced with the assistance of AI translation services.