Chorokmaeul Franchise Sales Up 22%... "Significantly Increasing Franchise Stores This Year"

Based on January to February... Sharp Growth Compared to Last Year's Q4
Active Expansion Targeting New Development Commercial Areas in the Seoul Metropolitan Area

Green Village, a specialist in eco-friendly organic products, announced on the 15th that the sales per store of its franchise stores increased by 22% over the same period last year during the past two months.

Based on the fourth quarter of last year, sales showed an 8% growth compared to the same period the previous year, followed by a 14% increase in January and a 33% increase in February this year, demonstrating an even steeper growth trend.

Interior view of Chorokmaeul store

Green Village is a representative local food specialty store with strong demand centered on loyal customers, operating 360 stores nationwide, including Jeju Island. About three-quarters of these, approximately 270 stores, are franchises. The average store longevity is eight years, with the longest-operating store having opened in 2003, marking its 22nd year.

Green Village plans to accelerate new store openings this year with a goal of expanding the number of franchise stores by 10%. While actively targeting newly developed commercial districts in the metropolitan area as well as major commercial areas nationwide such as Ulsan and Busan, the company will focus on opening stores in areas where young generations live collectively to attract customers in their 20s and 30s who prefer healthy and safe food.

Green Village has a high proportion of small to medium-sized stores that are easy to manage, and due to the nature of the products handled, housewives with high interest and involvement in food prefer to start businesses here. Recently, as awareness of healthy eating habits has increased among the younger generation, the number of stores operated by owners in their early to mid-30s has steadily increased. The youngest franchise owner was born in 1992 and opened a new store last year.

Since the end of last year, Green Village has also started improvement work to create an optimal environment so that store owners can focus on sales. A new organization was established to manage company-wide projects integrally, and to make store operations easier and more efficient, daily operation guides are provided, and various store-related systems are being improved, actively enhancing infrastructure for store owners.

Jeon Sohyun, Director of Operations at Green Village, said, “The source of Green Village’s position as the leading brand in the eco-friendly organic market for 25 years is precisely the largest number of offline stores in the same industry,” adding, “Since the greatest strength of our stores is the ability to sincerely communicate from the customer’s perspective, 2024 will be a year focused on aggressive store openings and maximizing operational efficiency.”

This content was produced with the assistance of AI translation services.