Gyeongnam Nonghyup "March 14th is the day to express your feelings with Baeksulgi"

‘Baeksulgi Day’ Campaign to Promote Rice Consumption

On the 14th, Gyeongnam Nonghyup and the National Changwon University held a promotional campaign to improve awareness of rice and promote the consumption of domestic rice for about 500 people, including students and faculty members of Changwon University, in celebration of 'Baeksulgi Day.'

During the event, 500 sets of Baeksulgi made from domestic rice and brown rice milk were distributed to students on their way to school, providing a hearty meal and leaflets promoting the campaign to encourage eating breakfast.

Gyeongnam Nonghyup is taking a commemorative photo of the Baeksulgi sharing event together with the National Changwon University on the 14th. [Image provided by Gyeongnam Nonghyup]

'Baeksulgi Day' was started by Nonghyup in 2012 as an alternative to the commercial 'White Day' on March 14th, when candies are traditionally gifted. It aims to promote rice consumption and change perceptions by gifting 'Baeksulgi,' a traditional Korean white rice cake made from white rice. This event has continued for 12 years.

Director Cho Geun-su said, "We hope that March 14th will become a healthy commemorative culture where Baeksulgi made from our rice is gifted, leading to increased rice consumption." He added, "We will do our best to promote various projects to boost rice consumption in the future."

This content was produced with the assistance of AI translation services.