Bohae Brewery Participates in Food Expo 'Foodex Japan'

Bohae Brewery announced on the 12th that it successfully operated its booth at FOODEX JAPAN, Asia's largest food expo held over three days in Tokyo, Japan, starting on the 8th.

The event, held from the 5th to the 8th, is one of the world's top three food expos, attracting over 80,000 participants from more than 80 countries, including global liquor companies as well as coffee and beverage firms.

At this expo, Bohae uniquely designed its promotional booth with a pojangmacha (Korean street food stall) concept, drawing significant attention. This targeted the spread of Korean-style pojangmacha culture among Japan's MZ generation. Bohae also approached Japan's new solo drinking culture called "ouchi izakaya (おうち居酒屋)" that emerged after COVID-19, introducing highball recipes using Bokbunjaju and Maechwisun to buyers.

Love calls from local buyers continued. A Japanese importer looking for a high-quality vodka manufacturer showed particular interest in Bohae among numerous liquor companies and visited the booth. He explained that he sought Bohae because the company offers a diverse product lineup including Bokbunjaju, Maechwisun, fruit soju, and Sunhee Makgeolli, and has obtained certifications such as HACCP and ISO9001, ensuring technical expertise and quality assurance.

Additionally, the CEO of a Mongolian food distribution company expressed interest in importing Bohae’s fruit-flavored "Ipsaeju" series, which is exported to Japan, to Mongolia as well. Bohae is currently positively reviewing the contract.

A Bohae Brewery official stated, “Bohae possesses a variety of alcoholic beverages, so we will approach overseas market consumer needs in multiple ways to increase export performance. We will continue to participate steadily in global expos to promote Bohae and grow as a global liquor specialist company.”

This content was produced with the assistance of AI translation services.