Jeju International Airport Holds Institutional Council Meeting for Jeju Tourism Revival

Changed Travel Trends, Aiming to Achieve Over 3 Million International Passengers Through Discovering New Opportunities

Korea Airports Corporation Jeju Airport (Airport Director Kim Bok-geun) held an institutional council meeting on the 11th at Jeju International Airport with the Korea Tourism Organization (Branch Manager Kim Man-jin), Jeju Tourism Organization (President Go Seung-cheol), and Jeju Special Self-Governing Province Tourism Association (Chairman Kang Dong-hoon) to promote tourism in Jeju in 2024 and aimed to achieve over 3 million international passengers.

Korea Airports Corporation Jeju Airport held an institutional council meeting at Jeju International Airport on the 11th to promote tourism in Jeju in 2024.
[Photo by Jeju International Airport]

The four organizations in the aviation and tourism sectors signed a business agreement in February 2023 and have been jointly cooperating to recover the number of international passengers, which reached 2.8 million annually before COVID-19, through activities such as promoting the Year of Visit Korea 2023 and supporting new international flight routes from 2023 to 2024.

This meeting was the first of 2024, where the four heads of organizations directly attended to provide feedback on the achievements of 2023, discuss key plans for 2024, and recent trends in the aviation and tourism industries. They agreed to maximize each institution’s capabilities and collaborate to revitalize tourism in Jeju.

In particular, this year, aiming for a full recovery of international passengers and creation of new demand, they plan to operate pop-up welcome booths and carry out SNS marketing and promotional activities in line with changing tourism trends of foreign travelers, such as the increase in individual travel and digital transformation of tourism information collection channels.

Kim Bok-geun, Director of Korea Airports Corporation Jeju Airport, said, “Since the tourism industry holds a very large share and importance in Jeju, the four organizations with extensive know-how in aviation and tourism will do their best to achieve the common goal of expanding tourist attraction,” adding, “We expect to produce visible results through effective council operations.”

Jeju = Asia Economy Honam Reporting Headquarters Reporter Park Chang-won baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.