Dongseo University (President Jang Je-guk) recently signed a Memorandum of Understanding (MOU) with the Busan City Bus Transportation Business Association (Chairman Seong Hyun-do) to operate the industry-academia cooperation program Class Selling®.

Dongseo University and Busan City Bus Transportation Business Association are taking a commemorative group photo for the business agreement to operate the industry-academia cooperation program Class Selling®.

Dongseo University and Busan City Bus Transportation Business Association are taking a commemorative group photo for the business agreement to operate the industry-academia cooperation program Class Selling®.

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Class Selling® of Dongseo University LINC3.0 Project Group means selling courses. It is a “customized program” in which courses requested by companies are opened, students are jointly guided by faculty advisors and companies, and the results derived from the classes are sold to the demand side.


At the event, Hwang Ki-hyun, head of Dongseo University Industry-Academia Cooperation Group; Lee Jun-myung, vice chairman of Busan City Bus Transportation Business Association; representatives of nine member companies of the association; Park Mi-sun, head of the Department of Broadcasting and Video, a program operating professor at Dongseo University; Professor Kim Yong-sung; and 12 participating students attended.


This MOU signing ceremony was held for the purpose of mutual cooperation between Dongseo University and the Busan City Bus Transportation Business Association in opening and operating an industry-academia course for producing promotional videos to improve the image and convenience of public transportation. In addition, Dongseo University and the association agreed to make this a starting point for fostering local talent and revitalizing buses as urban infrastructure through various industry-academia cooperation efforts.


The Department of Broadcasting and Video is striving to improve the practical skills of enrolled students by operating industry-academia courses that reflect the demands of media companies such as broadcasting stations and fields requiring video utilization. In addition, through the on-campus virtual company ‘IFS3.0 Media Outlet,’ it has achieved results in nurturing field-oriented talents by operating various industry-academia cooperation programs.


Hwang Ki-hyun, head of Dongseo University Industry-Academia Cooperation Group, said, “The Class Selling® program is an open education system jointly taught by industry and academia to solve tasks requested by companies and local communities. It was first planned nationwide by Dongseo University in 2012 as an industry-academia cooperation curriculum. Dongseo University is striving to overcome the difficulties faced by local small and medium-sized enterprises in terms of manpower and technology through industry-academia cooperation, and will continue to do its best to develop and strengthen the competitiveness of local companies.”



Lee Jun-myung, vice chairman of the association, said, “By presenting the direction of Busan buses as a role of smart mobility, this industry-academia cooperation is expected to yield good results as a process of enhancing citizen convenience and improving the image as a friendly means of transportation. We hope that various collaborations with Dongseo University will be actively carried out in the future.”


This content was produced with the assistance of AI translation services.

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