"Up to Half Price on First Purchase"… Lotte ON 'Welcome ON' Special Event

4000 Won Discount Coupon Also Provided

Lotte ON announced on the 8th that it will hold the 'Welcome ON' event, offering benefits to first-time buyers until the 31st. Customers who have never purchased products on Lotte ON will receive a 4,000 KRW discount coupon applicable on purchases over 10,000 KRW, and about 30 exclusive first-purchase products will be selected and sold at up to half price.

Lotte ON prepared the 'Welcome ON' event to activate newly incoming customers. Previously, discount coupons were provided to customers purchasing products on Lotte ON for the first time. The newly introduced 'Welcome ON' offers various benefits such as exclusive discount coupons and exclusive products for first-time buyers through a dedicated event. It will be held regularly every month with changing products and benefits.

First, in the 'Welcome ON' event, the criteria for applying discount coupons for first-time buyers on Lotte ON have been relaxed. Previously, discount coupons were provided for purchases over 20,000 KRW for first-time buyers. Starting this month, the purchase amount threshold has been lowered to 10,000 KRW to reduce the entry barrier for first purchases. Additionally, about 30 exclusive first-purchase products have been selected and offered at up to half price. In particular, products frequently purchased by women in their 30s and 40s, who are Lotte ON’s main customer base, and popular products priced around 10,000 KRW were selected as effective items for customer acquisition. Each month, products effective for customer acquisition will be proposed according to the season and trends.

This month’s representative exclusive first-purchase products include ‘Downy Base Lily Scent (1L*3 bottles)’ sold at a final discounted price of 8,500 KRW, ‘Fontana Pasta Sauce (600g*3 bottles) + 1 pack of pasta noodles’ at a final discounted price of 11,120 KRW, ‘Nike Everyday Essential Crew Socks (3 pairs)’ at a final discounted price of 9,400 KRW, and ‘M&M’s Retro Mug + M&M’s Milk (37g*12 pieces) Planning Pack 2 sets’ at a final discounted price of 18,000 KRW.

Jo Euigeun, Marketing Planner at Lotte ON, said, “We prepared the ‘Welcome ON’ event to attract customers who have never experienced Lotte ON and to build a system that encourages additional purchases by providing a positive shopping experience.” He added, “We will analyze the purchase data of first-time buyers to continuously suggest products of interest and strive to secure them as loyal customers.”

This content was produced with the assistance of AI translation services.