'Pyeonstorang' Jang Minho's Myeongran Cream Udon, GS25 Refrigerated Noodles Achieve No.1 Sales

Ranked No.1 in the Refrigerated Noodles Category Within Two Weeks of Launch
Inventory Prepared at '3x Volume' Sold Out in a Week
Peonstorang Product Surpasses 53 Billion KRW in Cumulative Sales

GS25 announced on the 6th that the "Kkudeok Myeongran Cream Udon," made from trot singer Jang Min-ho's winning recipe on the entertainment program 'New Product Launch Pyeonstorang,' has become a hit product.

GS25, a convenience store operated by GS Retail, introduced "Jang Min-ho Kkudeok Myeongran Cream Udon" (4,900 KRW), a menu that trot singer Jang Min-ho won with on Pyeonstorang using his own cooking recipe. This product features a thick texture by adding myeongran (pollock roe) and potatoes, and combines rich cream flavor with myeongran and flying fish roe.

The model is holding 'Pyeonstorang Jang Minho's Thick Pollock Roe Cream Udon' and 'Generous Crispy King Fried Udon' products from GS25.
[Photo by GS Retail]

Considering Jang's popularity, GS25 prepared inventory more than three times the initial sales data of previous Pyeonstorang winning products. However, the stock was sold out within a week, faster than expected, causing a three-day suspension of orders. After orders resumed, the demand steadily increased, and based on last month's sales, this product ranked first in the refrigerated noodle category and also topped the overall Pyeonstorang product sales.

Since May 2022, GS25 has partnered with Pyeonstorang to release 33 related products to date. Each time a Pyeonstorang winning product is announced, it attracts attention and has a direct and indirect impact on sales. The cumulative sales amount has exceeded approximately 53 billion KRW so far.

Lee Min-jae, MD in charge of the Refrigerated and Frozen Team, said, "Products released through collaboration between GS25 and the popular entertainment program Pyeonstorang have been creating buzz daily and gaining great popularity among customers," adding, "We will strive even harder to perfectly reproduce the quality and taste seen in the videos so that customers can feel happiness when they encounter the products."

Meanwhile, on the 7th of this month, GS25 will launch refrigerated noodles for the first time under its representative brand "Hyejaroun." This product is a warm broth udon with added large tempura toppings compared to existing products. Priced at 3,300 KRW, customers who purchase it by the end of this month will receive either "Bibigo Sliced Napa Cabbage Kimchi 60G" or "Let's Be Mild 200ml" as a gift.

This content was produced with the assistance of AI translation services.