Samsung D to Participate in MWC 2024... Presenting the Future OLED Blueprint

Robot Conducts Direct OLED Durability Test

Samsung Display has prepared an opportunity to get a glimpse of a future where OLED technology integrated with robots and artificial intelligence (AI) is commercialized.

Samsung Display announced that it will participate in 'MWC 2024,' the world's largest information and communication exhibition held in Barcelona, Spain, from the 26th to the 29th, and will hold a public exhibition under the theme 'OLED Vibes.'

Samsung Display MWC 2024 Booth View /
[Photo by Samsung Display]

Robots Directly Demonstrate OLED Panel Durability

At the Samsung Display booth, a robot dressed as a chef welcomes visitors. This robot was originally used for inspection on the production line in Vietnam and was newly created for this MWC event. It performs a durability demonstration emphasizing the robustness and waterproof features of Samsung foldable panels by submerging the panel in water, washing it, striking it with a model knife, and sprinkling salt and pepper.

Behind the robot, the kitchen is equipped with a freezer at minus 20 degrees Celsius and a warmer at 60 degrees Celsius, where folding tests are conducted to withstand extreme temperatures. Samsung Display recently passed the U.S. Department of Defense military standard test with its 7-inch class foldable panel, acquiring military specifications.

In line with the dawn of the on-device artificial intelligence (AI) era, there is also a corner where visitors can explore the synergy between OLED and generative AI. Here, Samsung Display is showcasing the 'Flex Magic Pixel' for the first time. The Flex Magic Pixel is a technology that adjusts the viewing angle to prevent the screen from being easily seen by people nearby. It is expected to enhance smart device security functions when combined with AI technology.

A robot testing panel durability at the Samsung Display booth at MWC 2024 / Photo by Samsung Display

A Samsung Display official explained, "When a smart device user runs a banking app in a public place, AI can automatically recognize the usage environment and provide services such as enhancing security features," adding, "Using OLED equipped with Flex Magic Pixel technology can significantly improve smart device security." The company developed this technology and registered the trademark last November.

Samsung Display is also collaborating with world-renowned fashion illustrator Fei Wang, who is active in London, to exhibit 'Mr. OLED Boy,' a variation of his character 'Mr. Slowboy.' This work was planned to intuitively showcase a future lifestyle harmonized with OLED. In the artwork, Mr. OLED Boy uses various Samsung Display products in an office set against extreme environments such as polar regions or deserts and futuristic cities.

Check Weather with a Mirror and Control Music Apps Without a Phone

MWC visitors can imagine a future enriched by OLED by exploring various idea products applying OLED to accessories and furniture in Samsung Display's 'Innovative Style Hub' space. Through a round OLED equipped with a camera that can be used as a mirror, users can check the weather or exchange simple messages while doing makeup before going to work. When OLED is installed on headphone ear cups, users can control music apps using only the headphones.

A prototype featuring new ideas displayed at the Samsung Display booth at MWC 2024 /
[Photo by Samsung Display]

Samsung Display also prepared a separate space to emphasize its gaming technology. Through mirroring that simultaneously plays the same gaming screen on the Samsung Electronics Galaxy S24 Ultra (smartphone), Galaxy Book4 Pro 360 (laptop), and Odyssey OLED G9 (monitor), it provides a gaming experience that can be enjoyed within the OLED ecosystem.

The next-generation display, microOLED, was also exhibited. The RGB-type 'OLEDoS' introduced at 'CES 2024' last month is being unveiled to the general public for the first time at this MWC. OLEDoS is an ultra-high-definition display that implements pixel sizes at the level of tens of micrometers (㎛) by depositing organic materials on a silicon wafer. It is a core component of the recently emerging mixed reality (XR) headsets.

Lee Hojung, head of product planning at Samsung Display's small and medium-sized business division, said, "We have organized exhibition content so that consumers can directly experience how OLED can innovatively change our daily lives in line with technological advances such as AI," adding, "We will present completely differentiated display solutions with overwhelming technology and innovate the user experience of the OLED ecosystem."

This content was produced with the assistance of AI translation services.