DB Signs MyData Agreement with LG CNS
DB Life announced on the 23rd that it has signed a business agreement with DB Inc., an IT affiliate serving as the holding company of DB Group, and LG CNS to promote a strategic MyData business.
Through this agreement, the three companies plan to lead data-driven digital innovation in insurance. Based on DB Inc.'s data analysis capabilities and LG CNS's expertise in MyData, the three companies will analyze DB Life subscribers and implement personalized insurance recommendation services on cyber marketing channels.
Min Hyosik, Head of Digital Innovation at DB Life, stated, "If MyData and insurance marketing successfully combine through this project, we will be able to make progress in the MyData field."
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