"Pure as Dew, The Next Day"... New Chamisul TV Commercial Released

HiteJinro Launches Campaign with Model IU

HiteJinro announced on the 23rd that it will unveil a new TV commercial featuring model IU that tells the behind-the-scenes story of the creation of Chamisul.

The new advertising campaign carries the slogan "The next day as pure as dew, Chamisul." The space of dew drops is portrayed in a mystical and fantastic way, highlighting the harmony between the existing dew drop character and the newly introduced bamboo character. Through this, the brand feature of Chamisul being "cleaner" by being filtered five times with bamboo charcoal will be conveyed to consumers.

New Chamisul TV Commercial 'Isluhwa Edition'
[Photo by HiteJinro]

HiteJinro plans to target consumers by releasing various content not only through TV commercials but also on social media, such as the AI-recommended Chamisul cocktail recipe "Isul Challenge" and "Isul Play," where model IU interacts with followers based on her hit songs.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "We wanted to express the characteristics of the Chamisul brand on a grand scale through visual elements," adding, "We will continue to carry out various activities that can create a trend in line with the brand’s reputation."

This content was produced with the assistance of AI translation services.