Haenam-gun Directly Managed Shopping Mall Haenam Miso Achieves 2.8 Billion KRW Sales in One Month
Luxury Bundle Sets Continue Top Popularity, Sales Growth Attracts Attention Amid Economic Downturn
Haenam-gun, Jeollanam-do, which operates the online shopping mall ‘Haenam Miso’ directly, recorded sales of 2.8 billion KRW during the Lunar New Year event held for one month from the 8th of last month to the 8th of this month.
According to the county on the 15th, this is about a 10% increase compared to last year’s Chuseok, with sales of 580 million KRW generated solely through a special promotion offering up to maximum discounts on about 140 popular agricultural, marine, and specialty products and gift sets.
This year, amid sluggish sales in online shopping malls due to the economic downturn and high inflation, the progress of Haenam Miso has become a meaningful achievement and a hot topic.
The best-selling item this Lunar New Year was the Haenam Miso Premium Bundle Set, recording 279 million KRW in sales and continuing its top popularity. The Haenam Miso Bundle Set is an exclusive product offered only during the holiday season, composed of various popular specialty products from Haenam, and has been steadily sold every year.
‘Haenam Miso,’ an online shopping mall directly operated by Haenam-gun, hosts about 550 farming and fishing households in Haenam-gun and sells over 2,300 products. Last year, it recorded an all-time high sales of 23.7 billion KRW, showing remarkable growth.
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A county official said, “Despite the economic downturn, our efforts to provide consumers with a generous holiday without worries about their shopping baskets have led to increased sales,” adding, “After the Lunar New Year, we plan to hold various events such as Rice Buying Day, Green Happy Day, and Seasonal Agricultural Products Promotions to maintain stable prices of agricultural and livestock products, so we hope many people will use them.”
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