"'Super Fast Promotion' Know-How from 600,000 Subscribers"... Chungju Man Debuts as Author

Kim Seontae, a public official who achieved remarkable results by introducing a ‘B-grade sensibility’ to a local government YouTube channel, is now expanding his role as an author. According to Chungju City, Chungbuk Province, Kim will publish his book titled Master of Promotion on the 21st, sharing his promotional know-how. The book is already available for pre-order through online bookstores. This 220-page book sincerely contains Kim’s promotional philosophy and strategies, which he acquired while managing the official Chungju City YouTube channel, ChungTV, on his own.

Seontae Kim, Administrative Officer. [Image source: Capture from Chungju City YouTube channel]

Kim said, “I wrote this book over the course of a year after receiving a proposal from a publisher,” adding, “Working on YouTube and writing are completely different tasks, so I faced many difficulties while writing in my spare time.” He added, “I hope this book will be helpful to YouTubers, public institutions, and corporate promotion officers, and also help widely publicize Chungju City’s excellent cases.”

Kim, who joined the public service as a Grade 9 official in October 2016, gained attention by being promoted to Local Administrative Officer (Grade 6) within seven years in recognition of his contributions to city promotion, including managing the ChungTV channel. Typically, it takes more than 15 years for a basic local government official to be promoted from Grade 9 to Grade 6. Kim’s achievement of shortening this period by more than half was regarded as a groundbreaking personnel decision.

Mayor Cho said in a video posted on the YouTube channel Chungjussi on the 7th regarding Kim’s special promotion as Chungju’s promotional man, “It wasn’t because he’s cute, but to make him work harder (that he was promoted),” adding, “Ideas run dry. This decision was made to stimulate him. If promoted, wouldn’t he work harder for another 2 to 3 years?”

ChungTV recently reached 600,000 subscribers, an exceptional number for a YouTube channel operated by a local government.

This content was produced with the assistance of AI translation services.