SK Hynix HBM Business Leader President Kim Juseon "Will Maximize Product Value"

President Kim Juseon, Known as a 'Sales Genius'
Key Figure in Increasing Global Market Share

Leads Newly Established AI Infra Organization This Year
Proposes Next-Generation Memory Such as Customized HBM

"Going forward, we will strengthen communication and partnerships with customers to ensure that no one questions the proposition that 'SK Hynix is the AI memory' and maximize product value."

Kim Ju-seon, President in charge of AI Infrastructure (Infra) at SK Hynix, revealed this plan in an interview with the company's newsroom on the 7th. President Kim is a key figure who has played a crucial role in swiftly responding to the demand for High Bandwidth Memory (HBM) and strengthening SK Hynix's position in the AI memory market.

President Kim Juseon, Head of AI Infrastructure at SK Hynix / [Photo by SK Hynix Newsroom]

He leads the newly established AI Infra organization this year. AI Infra is an entity aimed at enhancing competitiveness in the AI infrastructure business. It oversees the HBM business and is part of the company's core organization that also explores future businesses. Under it are the global business division GSM (Global Sales & Marketing), HBM Business, and MSR (Memory System Research).

Currently, President Kim and the AI Infra team are collaborating with the entire company organization to plan AI memory and next-generation products. They supply differentiated specialty products tailored to customer needs and analyze large language models (LLM) to develop optimal memory solutions. They are also concretizing customized HBM concepts to propose next-generation memory solutions. Going forward, based on strategic partnerships, they plan to timely support products desired by customers.

President Kim said, "In the short term, we will maximize market dominance based on overwhelming technological and quality superiority, especially by communicating with customers who are experiencing growth in the market to identify and solve pain points." He added, "Through this, we will maximize profitability." He further stated, "In the mid to long term, we aim to present next-generation memory solution guides and lead so that our technology and products become the market standard."

President Kim Juseon, Head of AI Infrastructure at SK Hynix / [Photo by SK Hynix Newsroom]

President Kim is known as a 'sales genius' at SK Hynix. He began his career in 1991 in the semiconductor fab (FAB) production team and since 2017 has led the GSM organization, leveraging his unique strategic sales capabilities to increase global market share. During this process, he also developed the market forecasting tool 'MMI (Memory Market Index).' Since 2021, he has concurrently served as head of the Americas branch, playing a decisive role in expanding the company's presence in the U.S. market. This is why he was appointed as the first head of AI Infra.

President Kim explained, "Because I fully understood the company's situation and communicated closely with customers, I was able to make decisions and act faster than anyone else." He added, "Thanks to using this sense to target the market, we were able to achieve good results." He also expressed his ambition, saying, "I will build an organization that serves as a strong pillar in SK Hynix's growth as the 'Global No.1 AI Memory Provider.'"

This content was produced with the assistance of AI translation services.