SSG.com Introduces 'Online Tasting'... "Enjoy Sampling Events Through Delivery"

Free Gift with Dawn Delivery Purchases Over 60,000 Won

SSG.com is attempting a 'trial consumption' event that brings the offline tasting experience online.

SSG.com announced that starting from the 7th, it will conduct sampling of popular 'Nestl?' products for customers who purchase through dawn delivery. The first 8,000 customers who purchase over 60,000 KRW via dawn delivery will receive one of three Nestl? gift items randomly. To celebrate Valentine's Day, 'KitKat Mini Green Tea', 'KitKat Original 4 Finger', and 'Starbucks Powder Coffee Sample Kit' have been prepared.

This plan is an event introduced to apply the offline 'tasting' experience?where customers try products before deciding to buy?to the online environment, aiming to introduce new products to customers without burden. The strategy is to test customer reactions and sales trends by encouraging 'trial consumption', where customers comfortably try products at home before making a purchase decision.

SSG.com plans to continue sampling 'Dongwon Mat Cham', a tuna can flavored with sesame oil, for dawn delivery customers starting from the 23rd, and intends to regularize sampling events for new products at least once a month.

Lee Myung-geun, head of grocery at SSG.com, said, "We started the online tasting event to activate dawn delivery, and we plan to make it a representative grocery event by gradually increasing the number of events and expanding the applicable customers. We hope customers enjoy the delightful experience of receiving a surprise Valentine's Day gift through dawn delivery purchases."

This content was produced with the assistance of AI translation services.