Goheung Yuja and Pomegranate Win 'Consumer-Selected Brand Award'

Published 05 Feb.2024 13:30(KST)

Selected as South Korea's Top Brand for 6 Consecutive Years

Gohung-gun, Jeollanam-do (Governor Gong Young-min) announced on the 5th that Gohung Yuja and Pomegranate have won the Grand Prize for six consecutive years at the ‘2024 Consumer-Selected Best Brand Awards’ hosted by JoongAng Ilbo and Forbes Korea.

The Consumer-Selected Brand Awards, announced since October last year by JoongAng Ilbo and Forbes Korea, evaluate the value of brands in various fields through consumers and experts, selecting a total of 53 organizations and companies and 58 brands across sectors such as finance, distribution, and education.

[Photo by Goheung-gun]

Now in its 13th year, this event is a prestigious brand award hosted and organized by JoongAng Ilbo and Forbes Korea, supported by the Ministry of Trade, Industry and Energy, the Ministry of Science and ICT, and JTBC.

Gohung Yuja is highly recognized for its status as a global yuja production area, ranking first in domestic production volume, competitiveness as an export agricultural product, and consumer brand awareness including Geographical Indication No. 14.

Additionally, Gohung Pomegranate is evaluated as a trusted product by consumers, being the largest production area nationwide, designated as Geographical Indication No. 94, and establishing the best nationwide pomegranate production and processing system through technical guidance, purchase, and processing sales by the Gohung Pomegranate Eco-friendly Cooperative.

Gong Young-min, Governor of Gohung-gun, said, “Winning the 2024 Consumer-Selected Best Brand Award for six consecutive years is the result of the efforts of everyone in Gohung-gun.” He added, “As consumer interest in Gohung Yuja and Pomegranate increases, we will strengthen promotional marketing to make them more accessible and do our best to develop sales channels so that they can grow into global brand foods beyond Korea.”

A Gohung-gun official stated, “Not only Yuja and Pomegranate but also various local agricultural and marine specialty products such as Gim, oysters, Korean beef, and chwinamul will be branded through more support for production, processed product development, and distribution.”