Everland's 'Pubao Eomppa Parenting Diary' Reaches 1 Million Views in One Week

SNS Posts Featuring Panda Family Content Gain Popularity

Everland, operated by Samsung C&T Resort Division, announced on the 1st that its newly launched panda family content series on its social media accounts, including YouTube, surpassed 1 million views within a week of posting.

The panda family featured in episode 1 of the 'Reobujineun LOVEji' content and episode 1 of the 'Sarang-i Yuga Ilgi' video /
[Photo by Everland]

Everland recently began showcasing a video series that highlights the lives of male panda Lubao and female panda Aibao, who arrived in Korea in March 2016, as well as their three daughters: first daughter Pubao, born in 2020, and last year's twins Ruibao and Huibao, from a fresh perspective as parents of three daughters.

The newly created segments on Everland's YouTube and Instagram include the panda theater "Lubujineun LOVEji," which tells the story of dad panda Lubao, and "Sarang-i Yuga Ilgi" (Love’s Parenting Diary), which follows the growth of the twin baby pandas through mom Aibao’s diary. The first episodes, posted on the 24th and 27th of last month respectively, each recorded 500,000 views within a week, accumulating a total of 1.1 million views.

An Everland YouTube operator said, "Watching the deeply maternal Aibao and the charming dad Lubao reminded us of parents and families in today’s world," adding, "We hope panda fans, who are someone’s son, daughter, mom, and dad, will relate more deeply, find comfort, and experience healing."

This content was produced with the assistance of AI translation services.