Lotte Chilsung, the New Leading Brand of Zero Sugar Soju

Refreshing and Smooth Taste with No Sugar
Preserving the Unique Flavor of Soju by Adding Distilled Soju

Lotte Chilsung Beverage introduced ‘Saero’ in mid-September 2022, a ‘zero sugar’ soju that does not use fructose, unlike existing soju products, characterized by a fresh and smooth taste. Distilled soju was added to preserve the unique flavor of soju, and nutritional labeling for alcoholic beverages was proactively applied. Saero features vertical grooves resembling water droplets flowing downward and the curved beauty of Korean ceramics, blending Korean and modern sensibilities, while the transparent bottle emphasizes a luxurious and trendy image.

Saero received reviews such as ‘smooth throat feel and less distinctive alcohol aroma, making it easy to drink,’ gaining popularity through word of mouth and surpassing 100 million bottles in cumulative sales within seven months of its launch. Saero’s upward trend continued last year, recording cumulative sales of 92.7 billion KRW by the third quarter, with a breakthrough of 100 billion KRW expected by the end of the year. Additionally, in April last year, the product line expanded with the release of a 640mL PET bottle to cater to consumers planning outdoor activities such as home drinking, camping, and picnics.

This content was produced with the assistance of AI translation services.