Shinhan SuperSOL Surpasses 3 Million Subscribers Just Over a Month After Launch

Shinhan Financial Group announced on the 26th that its super application ‘Shinhan Super SOL,’ launched on the 18th of last month, surpassed 3 million subscribers in just over a month since its release.

Super SOL is a super app that combines the core functions of Shinhan Financial’s digital applications, integrating key features from the financial apps of five companies: banking, card, securities, life insurance, and savings banks.

Analysis of app usage data from subscribers over the past month revealed that more than half of the new subscribers, who were existing Shinhan SOL Bank users, use services such as card, securities, and life insurance (54%) more than banking services (46%).

Additionally, 43% of app users were found to be using services from two or more group companies, indicating that Shinhan is creating a new experience where customers can seamlessly use services from each group company as if provided by ‘one company,’ according to Shinhan.

A Shinhan Financial Group official stated, "The super app strategy of Shinhan Financial, which expanded and integrated each group company’s apps in a connected manner to provide integrated solutions tailored to customer needs, has been effective in enhancing customer convenience."

Meanwhile, Shinhan Financial has established a dedicated department to manage Super SOL and is currently working on improving login and main screen speed as well as strengthening customer phishing prevention services.

Along with this, Shinhan Financial is pursuing various advanced plans through continuous app innovation, and following the launch of the Shinhan Super SOL Point Savings Account on the 15th, it plans to release various specialized products such as a Shinhan Super SOL exclusive check card, special RP, and pension insurance in the future.

This content was produced with the assistance of AI translation services.