S-OIL, 6 Consecutive Years Ranked No.1 in the Korea Brand Hall of Fame

Brand Management and Customer-Centric Marketing

Customer Satisfaction and Brand Value Increase

S-OIL (CEO: Anwar Al Hizazi) was highly evaluated for consistently conducting systematic and differentiated marketing activities at the ‘2024 Korea Brand Hall of Fame’ hosted by the Industrial Policy Research Institute (IPS) and sponsored by the Ministry of Trade, Industry and Energy on the 25th, and was selected as the No. 1 gas station brand for the sixth consecutive year.

S-OIL, Ranked No. 1 for Six Consecutive Years at the 2024 Korea Brand Hall of Fame.

The Industrial Policy Research Institute (IPS) annually selects and awards excellent brands loved by domestic consumers in about 60 industrial sectors based on management performance, brand value, and customer satisfaction.

S-OIL continuously enhances its brand value through systematic brand management and marketing activities. Through the 2023 mid- to long-term campaign slogan TV commercial ‘GooDoil Can Do it,’ it delivered positive energy and encouragement to consumers.

Additionally, through the YouTube channel (GooDoil TV), creator ‘GooDoil’ communicates with consumers at gas stations, concert halls, and other venues, strengthening content that utilizes digital trends.

Moreover, by producing gas station signage using recycled materials and creating a pleasant refueling space, S-OIL is increasing customer satisfaction. It is also effectively responding to the rapidly changing external environment and striving to grow as a sustainable company by expanding charging facilities in line with the increase in electric vehicle adoption.

S-OIL stated, “This award is the result of consistent efforts in customer-centered marketing activities,” and added, “We will continue to do our best to grow as a brand that prioritizes customer satisfaction.”

This content was produced with the assistance of AI translation services.