[Click eStock] "Expecting SAMG Enter to Turn Profitable This Year"

Sangsangin Securities analyzed on the 15th that SAMG Entertainment is expected to turn a profit this year.

Lee Junho, a researcher at Sangsangin Securities, stated in a report on the same day, “SAMG Entertainment plans to introduce ERP this year,” adding, “Unlike the previous structure where sales targets were set and business was initiated for external growth while cost settlement was prioritized later, they will now consider profit generation when starting business.”

He also emphasized the importance of growth in overseas markets such as China and Japan. He said, “In China, license and MD sales increased due to the global kids fandom expansion of Tini Ping and Mini Special Forces, and as of the cumulative third quarter last year, overseas business sales reached 13.6 billion KRW, already surpassing the 10.1 billion KRW performance in 2022.”

He continued, “Asia accounts for 89% of the overseas business sales share, with China making up 80% of that, which proves that they are performing well in the Chinese market,” and analyzed, “It is also noteworthy that they are discussing various agreements with global content companies in Japan, which has a large-scale animation market worth approximately 2.7 trillion yen (about 24.5 trillion KRW).”

Furthermore, market expansion due to the broadening of the target age group is expected. He said, “Currently, the business targets children aged 4 to 7, but there are plans to expand the market to lower-grade elementary school students,” adding, “In addition to the existing toy market, expansion into the stationery & fancy goods market can also be anticipated.”

This content was produced with the assistance of AI translation services.