Renault Brand CEO Visits Korea to Review the 'Aurora Project'

Hybrid New Car Project... Launching in the Second Half of This Year

[Image source=Yonhap News]

Renault Korea Motors announced on the 14th that Pavlis Camboliv, CEO of the Renault brand, along with key Renault executives, visited Korea from the 10th to the 12th.

During their visit, the Renault executives inspected the 'Aurora Project,' a new car development plan, at Renault Samsung Motors Technology Korea, the Busan plant, and the Seoul office, and encouraged the employees.

The Aurora Project is the development codename for a vehicle model to be introduced for the first time in Korea under Renault Group's International Game Plan.

While reviewing this project, CEO Camboliv stated, "Renault will experience a new turning point in the Korean market this year," according to Renault Korea.

Renault Korea plans to prepare the hybrid mid-size sport utility vehicle 'Aurora1' model under this project and launch it domestically and internationally in the second half of this year.

According to Renault Korea, this new vehicle combines the latest French design trends and the newest E-Tech hybrid drive system with the Compact Modular Architecture (CMA) platform.

CEO Camboliv emphasized, "The new hybrid model will meet the high expectations of Korean and global consumers and will be an important vehicle not only for the Korean market but also for Renault's global market strategy."

This content was produced with the assistance of AI translation services.