[CES 2024] Operation of the Largest Ever Integrated Korean Pavilion... $8 Million+ MOU Signed

CES2024 Integrated Korea Pavilion Design

The government announced on the 8th that it will operate the largest-ever integrated Korean Pavilion at 'CES 2024,' the world's largest consumer electronics and IT exhibition, held in Las Vegas, USA, from the 9th to the 12th.

According to the Ministry of Trade, Industry and Energy and KOTRA, the integrated Korean Pavilion at the CES venue will include a total of 32 organizations such as local governments, related institutions, and universities, along with 443 companies. This is the largest scale ever, more than three times bigger than last year's 135 companies.

This year, the Ministry of SMEs and Startups and the Seoul Metropolitan Government are participating for the first time, and the participation rate of CES exhibiting companies in the integrated Korean Pavilion has significantly increased from 19% last year to 58% this year.

This CES will feature about 760 Korean companies, including large corporations such as Samsung, SK, Hyundai Motor, and LG, as well as small and medium-sized enterprises and mid-sized companies. Among the Korean companies, 143 have won the 'CES Innovation Awards' from the Consumer Technology Association (CTA) and the Industrial Designers Society of America (IDSA), the highest number ever. Of the 310 award-winning companies announced in November last year, Korean companies accounted for 46.1%. Including Onecom and Mandro, which were selected for the top innovation award, 13 companies participating in the integrated Korean Pavilion received innovation awards. The Ministry of Trade, Industry and Energy stated that six companies participating in the integrated Korean Pavilion are expected to sign business agreements (MOUs) worth more than 8 million USD at the CES 2024 event.

KOTRA will host 'K-Innovation Day' on the 10th. This event, held to support the entry of domestic startups into the North American market, will feature participation from 16 global companies and venture capitalists, including IBM, Walmart, and FedEx.

Cho Ik-no, Director General of Trade Policy at the Ministry of Trade, Industry and Energy, said, "Through operating the integrated Korean Pavilion, we are achieving meaningful results to boost export vitality and expand the export base," adding, "We will continue to expand the establishment of integrated Korean Pavilions at overseas exhibitions to actively support domestic companies' export marketing."

This content was produced with the assistance of AI translation services.