Samsung Opens Era of 'AI Screen'... Unveils 'Neo QLED 8K'

Neo QLED 8K with AI Processor
Evolved 'NQ8 AI 3rd Generation' Processor

From Smart TV to AI Home Device
President Yong Seok-woo "Leading the AI Screen Era"

As the world's largest electronics and IT exhibition, 'CES 2024,' takes place in Las Vegas, USA, from the 9th to the 12th (local time), Samsung Electronics unveiled its next-generation artificial intelligence (AI) processor for TVs, opening the door to the 'AI Screen Era.'

On the 7th, Samsung Electronics held 'Samsung First Look 2024' at Caesars Palace Hotel in Las Vegas, USA. Samsung holds the First Look event every year before the CES opening to showcase new TV products and related technologies. This year, they introduced the 2024 Neo QLED 8K TV, the world's first transparent Micro LED, and a wireless-supported projector. Among these, the 2024 Neo QLED 8K TV is a product that enhances picture and sound quality through a high-performance AI processor.

Yong Seok-woo, President of Samsung Electronics' Visual Display Business Division, said, "Samsung AI Screen will play a central role as an 'AI home device' that connects and controls all devices in the home, moving beyond just the home center." He added, "With the next-generation AI processor and Tizen operating system (OS), we will lead the AI screen era that offers a new way of life beyond traditional smart TVs."

Advanced NPU Equipped 'NQ8 AI 3rd Generation'… Incorporating Samsung SoC Technology

At this event, Samsung Electronics showcased the AI processor 'NQ8 AI 3rd Generation,' which consolidates 18 years of technology and know-how as the number one in the TV market, along with the 2024 Neo QLED 8K TV (QN900D) equipped with this processor.

The NQ8 AI 3rd Generation processor features 512 neural networks?eight times more than the previous generation?and a neural processing unit (NPU) that is twice as fast. It boasts the highest performance among all TV processors Samsung has introduced to date. Samsung has consolidated its AI system-on-chip (SoC) technology, which has been under research and development since 2020, to present this processor.

AI processor 'NQ8 AI 3rd Generation' installed in the 2024 Neo QLED 8K TV /
[Image courtesy of Samsung Electronics]

The 2024 Neo QLED 8K supports features such as '8K AI Upscaling Pro,' which converts low-resolution content into clear 8K quality, and 'AI Motion Enhancer Pro,' which uses AI deep learning technology to automatically detect sports events and smooth the movement of balls, reducing video distortion.

It also includes the 'Active Voice Amplifier Pro' function, which isolates voice from various audio sources on the screen to clearly convey conversation content. Additionally, the evolved 'Q Symphony' function links multiple wireless speakers and soundbars with the TV to provide rich surround sound.

The 2024 Neo QLED 8K features a slim design with the thinnest 12.9mm screen among 8K TVs (based on the QN900D 65-inch model). The 'Infinity Air Design,' which makes the TV appear as if it is floating in the air, enhances the aesthetic effect.

Realizing a Customized Lifestyle with TV… AI Supports Game-Specific Environments

The 2024 Samsung TV has evolved not only to provide personalized services but also to strengthen connectivity with the Samsung ecosystem. It has transformed from a device that simply displays various content into one optimized for individual lifestyles.

To achieve this, Samsung significantly improved the existing Tizen OS and introduced the 2024 'Tizen OS Home.' Tizen OS Home recommends personalized content based on the account registered on the TV. When family members set up separate profiles, they can enjoy a more personalized experience.

As the screen's role becomes more important at home, Samsung also supports its proprietary security system, 'Samsung Knox,' to enhance TV security performance. 'Samsung TV Plus' displays content available for viewing on the home screen at a glance and has added navigation categories to help users quickly find desired content.

By simply selecting a favorite game, the 'AI Auto Game Mode' analyzes the title and optimizes picture and sound quality according to the genre and environment. Samsung has also introduced the accessory partnership program 'Design for Samsung Gaming Hub' to enhance users' gaming experience through the 'Samsung Gaming Hub.' Through this partnership, PDP (Performance Designed Products LLC) will unveil a game controller optimized for Samsung TVs at this year's CES.

Debuting this year, 'Samsung Daily Plus' serves as a home hub by providing various functions and services through a single interface. It supports features such as the 'Workout Tracker,' which displays exercise time and heart rate data in real time, and 'Doctor Tail,' a remote medical service for pets.

First Application of Real-Time Subtitle-to-Voice Conversion Function

Samsung Electronics has enhanced accessibility features on the 2024 Samsung TV to allow users to enjoy their favorite content on TV. Notably, it applied the world's first 'Hearable Subtitles' function, which uses AI and optical character recognition (OCR) technology to convert subtitles into voice in real time.

It also strengthened the 'Relumino Mode,' which applies AI technology to adjust screen contours and colors, enabling visually impaired users to enjoy their favorite content without additional devices. A new 'Relumino Together Mode' allows visually impaired users to watch TV with their family by viewing both the normal screen and the Relumino mode screen simultaneously.

The 'Remote for Barrier-Free' function, which allows delicate TV control via smartphone, has also been enhanced. Users with visual, auditory, or physical disabilities can improve the UI with intuitive button layouts, emphasized color contrast, and tactile feedback through their smartphones. Accessibility features such as voice guides are also easily accessible.

A Samsung Electronics model is presenting the '2024 Neo QLED 8K' at the 'Samsung First Look 2024' event held on the 7th (local time). /
[Photo by Samsung Electronics]

Glass as a Display… Unveiling 'Transparent Micro LED'

At this event, Samsung Electronics also introduced the infinite possibilities of Micro LED screens. Micro LED provides clear, bezel-less screens through ultra-small Micro LED chips and precise manufacturing processes, making it suitable for both home and industrial use. Especially, seamless technology that eliminates boundaries between modules allows customized screen shapes, sizes, and ratios to fit various spaces.

Samsung exhibited a lineup of Micro LED sizes ranging from 76 inches to 140 inches. Additionally, it unveiled the world's first transparent Micro LED. This transparent Micro LED overcomes the limitations of existing transparent displays and offers high transmittance, enabling any space using glass to become a display.

The OLED lineup has also expanded from 42 inches to 83 inches, broadening consumer choices. The 2024 Samsung OLED applies anti-glare technology to maintain color accuracy and clarity while reducing light reflection, providing an immersive viewing experience even during the day. Brightness has improved by 20% compared to previous models, delivering deeper blacks and boasting color expression enhanced by AI technology for accuracy. It also supports smooth and clear gameplay with a maximum refresh rate of 144 Hertz (Hz).

Wireless Projector and Frame-Type Speaker Also Meet Visitors

For projector products, the 'The Premiere 8K,' which supports wireless connection for the first time, was introduced. This product allows wireless connection of devices such as set-top boxes, eliminating the need for cable management. Samsung's patented 'Sound-on-Screen' technology was applied for the first time in the world, delivering sound through the screen like a movie theater and providing a surround sound experience.

The modern frame-shaped custom wireless speaker 'Music Frame,' introduced alongside, enhances interior aesthetics and can be controlled via SmartThings. The 2024 'The Frame' supports a new art streaming feature, allowing users to enjoy 20 curated artworks selected monthly by professional curators for free.

The 2024 soundbar lineup, which creates a perfect home entertainment environment by applying enhanced AI algorithms, was also revealed. Among them, the top-tier soundbar model 'HW-Q990D' offers Dolby Atmos sound with 11.1.4 channel audio and supports 4K 120Hz refresh rate.

The 'HW-S800D,' boasting excellent sound quality with a slim thickness of 1.6 inches (4.1 cm), about one-third the size of conventional soundbars, features a design that naturally fits any space. It is equipped with 10 drivers, including upward-firing speakers and a center channel, producing immersive sound.

This content was produced with the assistance of AI translation services.