Samsung Electronics Presents 'AI for Everyone' at CES... Unveils Products to Innovate Consumers' Lives

Largest Exhibition Among CES 2024 Participants
Focused on Sustainability, SmartThings, and Tech Leadership

SmartThings Integrates All Areas of Consumer Life
AI-Evolved Bespoke Appliances Also Draw Attention

Samsung Electronics declared 'AI for All' at CES 2024, the world's largest electronics and IT exhibition held in Las Vegas, USA, from the 9th (local time) to the 12th, presenting a future vision where AI permeates consumers' daily lives and creates innovation.

A Samsung Electronics model introducing the media facade at the Samsung Electronics exhibition hall in the Las Vegas Convention Center, USA, where CES 2024 is being held / Photo by Samsung Electronics

On the 8th, Samsung Electronics announced that it will set up an exhibition hall with the largest area among participating companies, covering 3,934㎡ at the Las Vegas Convention Center, the venue for CES 2024. At this exhibition, Samsung Electronics plans to highlight its differentiated strengths in sustainability and the SmartThings ecosystem, while showcasing a large number of new products and technologies enhanced with AI capabilities as a global tech leader.

Samsung’s Efforts for Sustainability on Full Display at CES

At the entrance of the exhibition hall, a giant media facade using 'The Wall,' which integrates Samsung Electronics' display technology, will welcome visitors. Samsung will present the prosperous future life that consumers can enjoy through AI, SmartThings, and innovative technologies with the best picture quality and diverse content.

Upon entering the exhibition booth, visitors will be greeted by the Sustainability Zone, which showcases Samsung Electronics' efforts to achieve the new environmental management strategy goals announced in 2022. The company embraces the value of 'Towards a Better Future,' symbolizing its commitment to sustainability through collaboration with customers and various partners, and is introducing sustainable product strategies while strengthening related partnerships.

When setting up the exhibition space, Samsung Electronics applied recycled plastic materials to the walls to save resources and reused recycled walls previously used at last year's IFA exhibition in Germany. Additionally, an experiential space was created to demonstrate how products such as the Galaxy Book4, Neo QLED 8K, and Bespoke Grande AI washing machine reduce environmental impact through production, transportation, usage, and recycling stages.

A Samsung Electronics model is introducing the Sustainability Zone at the Samsung Electronics exhibition hall during CES 2024. / Photo by Samsung Electronics

Samsung also introduces 'SmartThings Energy,' which provides energy usage and billing monitoring functions and allows users to reduce energy consumption and contribute to carbon emission reduction through an 'AI Saving Mode.' The company plans to introduce new features in the first half of the year that enable users to set robot vacuum cleaners to charge during off-peak electricity hours or times with low carbon intensity, and to automatically operate the 'Bespoke AI Combo' and 'Bespoke Dishwasher.'

As Samsung expands collaboration on the future-oriented eco-friendly housing model 'Net Zero Home,' it will showcase scenarios at this exhibition that link Tesla's energy storage devices, solar inverters, and electric vehicles with Samsung Electronics' SmartThings Energy to provide users with new battery usage experiences. For example, when a natural disaster is expected, a 'Storm Watch' alert from the Tesla app is sent to Samsung TVs, and during power outages, SmartThings Energy's 'AI Saving Mode' automatically reduces appliance power consumption to extend battery usage time.

Samsung Electronics is also focused on improving accessibility so that everyone can conveniently use technology without restrictions. At this exhibition, it will introduce new accessibility features beyond individual products, showcasing Samsung's differentiated technology that leverages connectivity between products, including TV functions that read subtitles within content and accessibility packages for washing machines and ovens.

Connected to Everything Centered on SmartThings... Providing Differentiated Experiences

At CES, Samsung Electronics will showcase numerous products and technologies that provide differentiated connected experiences to consumers through collaboration with global partners based on SmartThings, Matter, and HCA standards.

The SmartThings Zone consists of a Highlight Zone, which intensively presents platform-related innovative technologies, and an Experience Zone, which proposes differentiated customer experiences based on SmartThings. On the second floor, a special exhibition will allow visitors to experience Samsung's innovative products and SmartThings scenarios in a space designed like an actual home.

The SmartThings Zone set up at Samsung Electronics' exhibition hall at CES 2024 / Photo by Samsung Electronics

In the Highlight Zone, Samsung will introduce ▲'Calm Tech-based Easy Connection,' which creates a stress-free product usage environment from product purchase and delivery information to device connection and personalized service proposals ▲QR code-based invitations that allow family members or visitors to easily share smart home functions by specifying usage permissions and durations for connected devices ▲Map View, an AI-based feature that comprehensively understands and controls the home environment ▲and the SmartThings Wall, showcasing an ecosystem with about 50 participating partners.

The Experience Zone will be composed of three themes: the Care Zone, proposing scenarios for safely caring for family and pets; the Gaming Zone, providing immersive gaming experiences; and the Health Zone, integrating experiences related to Samsung Food, fitness, and sleep.

Various Products and Services Leading the 'AI Screen Era' Draw Attention

Samsung Electronics boasts global display leadership by unveiling numerous next-generation screen products at this exhibition. Centered on Neo QLED 8K, it introduces the 'NQ8 AI Gen3 Processor,' a third-generation AI processor equipped with a neural processing unit (NPU) twice as fast as last year and an eightfold improved neural network.

It also introduces a differentiated screen experience provided by Samsung TVs equipped with the Samsung Tizen operating system (OS), based on the newly introduced 'Samsung Daily+' feature. Samsung Daily+ is a service that neatly organizes useful services such as ▲smart home ▲communication ▲health ▲workspace to provide a convenient user experience.

Samsung Electronics unveils transparent Micro LED for the first time at CES /
[Photo by Samsung Electronics]

Micro LED, which offers the ultimate picture quality, is gradually expanding its market through production process innovations, and this exhibition will showcase products in various sizes ranging from 89 inches to 140 inches. Samsung Electronics will unveil the next-generation Micro LED incorporating transparent technology for the first time. The 'Transparent Micro LED' can be custom-made without spatial constraints and boasts high transmittance and clarity.

Bespoke Appliances with Evolved AI Features and AI Laptops

Samsung Electronics will also showcase several Bespoke appliances that maximize user convenience by applying advanced AI-based innovative features. Bespoke is a product brand that allows consumers to upgrade design and functions to suit their own space and lifestyle.

At this exhibition, the company will focus on the AI features of the 'Bespoke Refrigerator Family Hub Plus,' the industry's first IoT refrigerator introduced in 2016. The exhibited product is equipped with the 'AI Vision Inside' feature, where the internal camera automatically captures moments when ingredients are placed in or taken out, creating a list of stored ingredients. The date when ingredients are added is automatically recorded, and if the user sets a storage period based on the date food storage began, the system sends alerts if the food is not removed within the specified time.

A Samsung Electronics model is introducing the evolved Bespoke AI home appliances at the Samsung Electronics exhibition hall within the CES 2024 venue. / Photo by Samsung Electronics

The 'Bespoke Jet Bot Combo,' a wet and dry robot vacuum cleaner, will also be on display. The Bespoke Jet Bot Combo features advanced AI object recognition and driving performance, capable of detecting and avoiding small obstacles about 1cm high. It also detects floor types and cleans optimally in modes tailored for hardwood floors and carpets. When it detects floor stains during cleaning, it automatically returns to the Clean Station, heats the mop with steam, and intensively cleans the soiled area once more.

Samsung Electronics will also introduce the 'Galaxy Book4 Series,' a new concept laptop PC equipped with the latest processor delivering powerful AI performance and a Dynamic AMOLED 2X touch display. The Galaxy Book4 Series consists of three models: 'Galaxy Book4 Ultra,' 'Galaxy Book4 Pro 360,' and 'Galaxy Book4 Pro,' featuring improved Intel Core Ultra processors through a partnership with Intel, boasting enhanced AI performance.

Samsung Showcases Automotive Technology... Separate C-Lab Operation at Startup Pavilion

For the first time since acquiring Harman, Samsung Electronics will integrate Harman's automotive products into its exhibition hall. Harman will provide differentiated in-vehicle experiences under the theme of Consumer Experiences. Automotive Grade, showcasing new automotive technology and car audio experiences.

A Samsung Electronics model is experiencing the Ready product jointly developed by Samsung Electronics and Harman at the Harman exhibition hall. /
[Photo by Samsung Electronics]

Harman plans to demonstrate technical synergy with Samsung Electronics by applying Samsung Neo QLED TV technology to vehicle displays and Samsung Health functions to automotive systems, supporting driver-customized safe driving and optimizing the driving environment inside vehicles with AI technology.

Samsung Electronics will continue to collaborate with Harman to enhance user experiences that seamlessly connect home, mobile, and mobility.

Meanwhile, separate from the Las Vegas Convention Center, Samsung Electronics will set up a C-Lab exhibition hall at Eureka Park, the startup pavilion. The C-Lab exhibition will feature a record 15 companies currently collaborating with Samsung Electronics, including 'Dr. Tail,' a veterinary remote consultation service startup, and 'GhostPass,' a biometric identification and authentication solution startup selected for 'C-Lab Outside Gwangju' and recipient of the CES Innovation Award.

This content was produced with the assistance of AI translation services.