Starbucks Donates 100 Million KRW to 'Happy Together' Campaign for Improving Awareness of Abandoned Animals

Grand Opening of Guri Galmae DT Branch with Pets Allowed
10 Adoption Campaigns for Abandoned Animals Held Until June

Starbucks Korea announced on the 5th that it has donated 100 million KRW in support funds for the 'Happy Together with Starbucks' campaign to 'A Happy World with Animals (Donghaeng)' in celebration of the opening of the country's first pet-friendly store, Guri Galmae DT Branch.

Jonghyun Son, CEO of Starbucks (second from the left), and Mikum Choi, CEO of Happy World with Animals (first from the left), are posing for a commemorative photo at the fund transfer ceremony held at the Starbucks Guri Galmae DT store.
[Photo by Starbucks Korea]

'Happy Together with Starbucks' is a campaign launched by Starbucks and Donghaeng since November last year to promote the adoption of abandoned animals and improve awareness. A total of four campaigns were held last year, and this year, starting with the first campaign in January, a total of 10 sessions will be held in the first half of the year until June at The Book Hangang R Branch. Customers participating in the campaign can experience abandoned animal adoption counseling, volunteer dog walking, and tug-of-war play. A 'Dog Life Four-Cut' photo booth is also operated, where customers can take pictures with their pets and create joyful memories.

Son Jeong-hyun, CEO of Starbucks, said, "As customers' interest in pets and abandoned animals increases, we are expanding the scope of coexistence every year through various campaign activities such as pet etiquette and adoption counseling. We will continue to strive to provide warm experiences to many pet lovers through Starbucks with diverse content."

This content was produced with the assistance of AI translation services.