Gangnam-gu Adds 16 Media Units at 5 Outdoor Advertising Free Display Zones
According to the Deliberation Results of the Outdoor Advertising Policy Committee of the Ministry of the Interior and Safety, New Media Can Be Added... Media Operation Focused on Coexistence with Pedestrians in Line with Increasing Foot Traffic Such as Yeongdong-daero Park Development
Gangnam-gu (District Mayor Jo Seong-myeong) plans to install 16 new media displays in the outdoor advertising free display zone in Samseong-dong.
The area around Trade Center in Samseong-dong (78,400㎡) was designated as the nation’s first outdoor advertising free display zone in December 2016. Currently, a total of 20 media displays are operated across 8 locations in 4 buildings. In November, Gangnam-gu submitted a plan to amend the basic operation plan for the free display zone, which was approved by the Ministry of the Interior and Safety’s Outdoor Advertising Policy Committee on December 20 and notified on the 28th, enabling the installation of additional new media displays.
The new media displays will be 16 units across 5 locations, including ▲ COEX Crown Media (front and side) ▲ Millennium Square Media (upper part) ▲ Trade Tower Media ▲ City Airport Terminal Media ▲ Digital Banners.
In preparation for an increase in foot traffic due to the Yeongdong-daero park project, the creation of a complex transfer center, and the completion of GBC, the media will be operated with a focus on ‘pedestrians’ and ‘coexistence.’
Accordingly, plans are underway to create a street where pedestrians can experience various media in a three-dimensional way while harmonizing with the green plaza. Additionally, efforts will be intensified to establish a media gallery landmark where visitors can experience immersive media art through numerous large outdoor advertisements. Furthermore, development of video content to revitalize the local commercial district and expansion of global mega events will be promoted.
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Jo Seong-myeong, Mayor of Gangnam-gu, stated, “With the possibility of installing new media, an additional foundation has been laid for creating a global landmark in this area. We will strive to transform it into a new tourist attraction combining uniquely expressive outdoor advertisements and cutting-edge digital media technology that have never been seen before.”
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