Pohang City Holds 'Pohang Development Forum Toward Becoming a Hub City for East Sea Tourism'

Activation Strategy for the East Coast Region's Representative Tourism Hub 'Yeongilman Tourism Special Zone'

Collaborative Efforts to Develop Differentiated and Revitalized Marine Tourism and Cultural Policies

On the 26th, Pohang City held the ‘Pohang Development Forum Toward Becoming a Hub City for East Sea Tourism’ at Lahan Hotel Pohang.

On the 26th, Pohang City held the "Pohang Development Forum Toward the East Sea Tourism Hub City" at Lahan Hotel Pohang.

This forum, themed ‘Yeongilman Tourist Zone at the Heart of a Pohang You Want to Visit, Never Forget, and Visit Again,’ was attended by about 100 people including Vice Mayor Kim Nam-il, City Council Vice Chairman Kim Il-man, Professor Seo Cheol-hyun of Daegu University, city and provincial council members, tourism-related associations, and experts.

The forum provided a platform to explore strategies to revitalize the Yeongilman Tourist Zone, aiming to develop it into a popular destination for domestic and international tourists and to establish a foundation for regional economic revitalization.

Participants discussed the necessary hardware and customized content development for tourists, strategic tourist attraction and facility improvement plans, tourism product development, and the introduction of various marketing initiatives to strengthen promotion.

First, Professor Seo Cheol-hyun of Daegu University’s 6th Industry Department delivered the keynote speech titled ‘Challenges and Vision for Revitalizing Local Tourism.’ Through analysis of domestic and international tourism activation cases and Pohang’s conditions, he explained plans to position the Yeongilman Tourist Zone as a hub for East Sea tourism, proposing measures such as discovering passenger demand, redeveloping Songdo Pier, and activating cultural tourism.

Kang Do-yong, CEO of Route Company, gave a presentation titled ‘Development Direction and Investment Attraction Strategy for Yeongilman Tourist Zone.’ Starting with an analysis of the tourist zone, he explained step-by-step and sector-specific investment attraction strategies including establishing target-customized strategies for attracting national and private funds, selecting investment targets, and promotion and marketing, conveying the direction of unique attraction strategies for the Yeongilman Tourist Zone.

Next, Professor Yoo Chang-geun of Uiduk University’s Department of Aviation and Hotel Services delivered a lecture titled ‘Regional Tourism Trends and Activation Plans for Yeongilman Tourist Zone.’ He explained that to revitalize regional tourism, it is necessary to focus on consumer-centered approaches rather than supplier-centered ones, creating region-specific content focused on tourist experiences rather than facility-centered tourism development. He emphasized the importance of investing in ICT infrastructure and human resource development to become a smart tourism city.

Finally, Professor Kim Nam-hyun of Dongguk University’s Department of Tourism Management gave a lecture titled ‘Policy Support Measures for Activating Yeongilman Tourist Zone.’ Based on local culture and the identity of the Yeongilman Tourist Zone, he proposed the active introduction of region-customized regulatory special measures such as reconstruction and creation of tourism facilities, nightscape development, investment attraction support, expansion and improvement of tourism infrastructure, support for outdoor business activation, and festival hosting support.

Participants agreed on the need for bold policy support and innovative thinking to activate the Yeongilman Tourist Zone by linking marine tourism and marine culture.

Vice Mayor Kim Nam-il stated, “Based on the distinctiveness of the Yeongilman Tourist Zone, we will develop concrete plans such as efficient projects for zone activation, development plans to improve tourism reception capacity, and discovering projects linked with the local community.”

This content was produced with the assistance of AI translation services.