Gyeonggi-do Receives Minister of the Interior and Safety Commendation at 'This Year's Hit Small and Medium Enterprise Product Exhibition'

Gyeonggi Provincial Government

Gyeonggi Province received a commendation from the Minister of the Ministry of the Interior and Safety for supporting the entry of excellent small and medium-sized enterprise (SME) products into TV home shopping.

On the 26th, Gyeonggi Province announced that it was selected as an outstanding local government at the ‘Hit (HIT) SME Product Exhibition of the Year’ held at the KBIZ Hall of the Korea Federation of SMEs by the Korea Federation of SMEs and Home&Shopping, and received a commendation from the Minister of the Ministry of the Interior and Safety.

Since 2015, Gyeonggi Province has been conducting a home shopping broadcasting support project to discover excellent products from SMEs struggling with sales promotion within the province and has supported the sales broadcasting fees for TV home shopping (Home&Shopping).

Gyeonggi Province and Home&Shopping each provide 225 million KRW in support, and the respective SMEs only need to bear about 8% of the commission fees.

Through this project, as of November this year, 15 companies have achieved sales of 1.15 billion KRW, and last year, 15 companies were selected and supported with 15 broadcasts, achieving sales of 940 million KRW.

Gyeonggi Province plans to select and support 15 companies again next year, with recruitment starting around February.

The project targets products produced by SMEs with headquarters or factories located in Gyeonggi Province, and selected SME products will be able to be sold through the live home shopping channel Home&Shopping.

Lee Gwanhaeng, Director of the Specialized Enterprise Support Division of Gyeonggi Province, stated, "The home shopping broadcasting sales support project is an excellent program that has visible effects across various fields, including increased sales, image enhancement, promotion, and job creation. Next year, we will continue to find SMEs that produce excellent products but have difficulty selling them, support their sales channels, and discover outstanding products."

This content was produced with the assistance of AI translation services.