Shinsegae Inter opens first domestic store of 'Dolce & Gabbana Beauty'

Shinsegae Duty Free Myeongdong Branch Opens Korea's First Offline Store on 10th Floor

Dolce&Gabbana Beauty, the Italian beauty brand imported and sold by Shinsegae International, announced on the 26th that it has opened its first offline store in Korea on the 10th floor of Shinsegae Duty Free Myeongdong Branch.

Dolce&Gabbana Beauty is the cosmetics brand of the Italian luxury fashion house Dolce&Gabbana, globally loved for its perfumes and makeup products that embody distinctive glamour and sensuality. In Korea, Shinsegae International has been officially importing and introducing the brand since last September.

At the Shinsegae Duty Free Myeongdong store, customers can explore the entire range offered by Dolce&Gabbana Beauty, from premium perfumes to niche fragrances and makeup. Notably, the ‘Devotion’ makeup collection, featuring Dolce&Gabbana’s iconic ‘The Sacred Heart’ decoration, is being unveiled offline for the first time.

The signature product, Devotion Rosetto Liquido in Mousse lipstick, is characterized by its intense and highly pigmented color payoff, available in nine shades including nude, pink, coral, and red. Its soft and lightweight texture, long-lasting formula without smudging, creates attractive lips, while Sicilian avocado extract provides moisture to the lips.

Customers can also find the Devotion Volume and Lift Mascara, which offers volume and curling effects to eyelashes, and the Devotion Illuminating Powder, which delivers a subtle yet natural glow suitable for all skin tones, whether cool or warm.

This store also marks the first offline introduction of Dolce&Gabbana Beauty’s niche perfume line, the Velvet Collection. Created with Italy’s unique perfumery techniques and rare ingredients, these products capture the charm of Sicily and the Mediterranean, the brand’s source of inspiration, and include scents such as Mugeto, Desire, and Blue Musk. The collection is enhanced with the brand’s distinctive design featuring a gold plate and velvet material caps, adding a luxurious touch.

A representative from Shinsegae International’s Dolce&Gabbana Beauty stated, “With the continuous increase in international travelers, we decided to open a duty-free store,” adding, “We plan to differentiate product strategies across distribution channels such as online, department stores, duty-free shops, and health & beauty stores to increase market share.”

This content was produced with the assistance of AI translation services.