Paldo Jumbo Dosirak and Gongganchun Achieve Sales Exceeding 18 Billion KRW

GS Retail announced on the 26th that the cumulative sales of two jumbo ramen series, Paldo Jeonbo Dosirak and Gonggan Chun, launched by its convenience store GS25, have surpassed 2 million units. The jumbo ramen series is an extra-large concept private brand (PB) cup noodle, planned to be more than eight times larger in size compared to regular cup noodles, reflecting the trend of mukbang content.


Models are posing while holding GS25's Jumbo Ramyeon series. <br>[Photo by GS Retail]

Models are posing while holding GS25's Jumbo Ramyeon series.
[Photo by GS Retail]

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According to GS Retail, Paldo Jeonbo Dosirak and Gonggan Chun have achieved sales exceeding 18 billion KRW since their sequential release in May, ranking first and second in the cup noodle category. GS25 explained that this is the first time a PB ramen has surpassed manufacturer brand (NB) ramens, represented by Yukgaejang and Shin Ramyun Big Bowl, to take the top two sales spots. In particular, the jumbo ramen series gained significant attention as famous celebrities and YouTubers took on mukbang challenges, resulting in hundreds of related videos and a cumulative video view count reaching 200 million.



GS25 plans to release the third installment of the jumbo ramen series in the first half of next year. Additionally, they intend to continuously strengthen the jumbo ramen series lineup to sustain the convenience store PB ramen craze. A GS25 representative stated, "Led by the explosive popularity of the jumbo ramen series, the convenience store PB ramen holic trend is continuously expanding," adding, "We will focus on maintaining GS25’s reputation as the leading PB ramen brand through the jumbo ramen series."


This content was produced with the assistance of AI translation services.

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