When Boyfriends Attend NFL Games in Person, Ratings and Sales Explode... 'Swiftnomics' Sweeping the US

US Pop Star Taylor Swift's Economic Stimulus Effect
Viewership and Sales Increase While Watching NFL Home Game with Partner

'Swiftnomics' is also making waves in American professional football (NFL). American pop star Taylor Swift is boosting the local economy by attending games of her boyfriend, NFL Kansas City Chiefs' tight end (offensive player) Travis Kelce.

Taylor Swift Stirring Up Local Business

American pop star Taylor Swift. [Image source=AP News]

Swiftnomics, a combination of 'Swift' and 'economics,' refers to a recent prominent economic phenomenon in the United States. Wherever Swift performs or visits, sales at shopping malls, restaurants, hotels, and more rise, creating an economic ripple effect.

This effect has also appeared in the NFL. After Swift began publicly dating NFL star Kelce in September, she attended most of the Chiefs' home games, leading to record-high sales for the Chiefs organization and the Kansas City local business sector, according to Forbes on the 18th (local time).

Swift, who watched the Chiefs-Chicago Bears game live on September 24. [Image source=Reuters Yonhap News]

Since Swift's first in-person appearance cheering for Kelce at the Chiefs' home game (September 24, Chiefs vs. Chicago Bears), sales of Kelce's jerseys have surged more than fourfold. According to sports apparel and memorabilia retailer Fanatics, Kelce's jersey ranked among the top-selling NFL merchandise overall.

At that time, Fox Sports reported, “The Chiefs-Bears game, where Swift made her first appearance, was watched by about 24.3 million people. Thanks to Swift, the game recorded the highest NFL viewership rating in that state.”

Vintage Jersey Spotted... Clothing Store Becomes a 'Hot Place'

On the 10th, Swift went to watch an NFL game wearing a vintage uniform. [Image source=UPI Yonhap News]

According to Forbes, Swift recently ordered $1,200 (about 1.6 million KRW) worth of 1990s Chiefs vintage jerseys online from a clothing store in Kansas City. The store owner filmed a video of packing and shipping the large order and posted it on social media.

It turned out the buyer was Swift herself. On the 11th, she was seen wearing that jersey while cheering at the Chiefs-Buffalo Bills game on the broadcast. The video posted earlier by the store owner quickly spread among Swift's fans, turning the ordinary local clothing store into a social media 'hot place.' Naturally, sales increased as well.

Chris Harrington, the store owner, said, “Last week, sales increased fivefold, and recently they have grown more than tenfold. My life has changed because Swift wore clothes bought from my store. It's the best business I've had in 10 years. I'm grateful she helped revive a small local business.”

Tour Revenue Surpasses $1 Billion... Named Time's Person of the Year

Meanwhile, Swift's 'The Eras Tour' this year recorded revenue of $1.04 billion (about 1.37 trillion KRW). This is the first time a pop star's tour revenue has surpassed $1 billion. Achieving this record in just 60 shows over eight months clearly demonstrates her influence.

Reflecting this popularity, on the 6th, she was named Time magazine's 2023 'Person of the Year,' the first entertainer to receive this honor. Time stated, “Swift's popularity has been rising for over a decade, but this year she unleashed energy like nuclear fusion in both artistic and commercial aspects.”

This content was produced with the assistance of AI translation services.