A 15-Minute City That Citizens Can Feel! ... Busan City Sequentially Releases Citizen-Centric Promotional Content

Busan City will promote the 15-minute city concept that citizens can experience firsthand by starting with the release of a teaser video on the 20th, followed by various promotional contents such as dramas, photo card news, and short-form videos.

15-Minute City Promotional Main Video.

'15-minute City Busan' is a new urban model where six essential functions?living, working, commerce, medical care, education, and leisure?can be performed within 15 minutes by walking or cycling.

It goes beyond a simple policy tool to offer solutions on how to live, emphasizing community recovery and revitalization as key elements in creating good neighbors. To realize this, the city is implementing various projects.

This promotional content was created and released to inform citizens that various policy services they enjoy in daily life, such as Deulnaknalnak, the Medical Bus (mobile medical service), and the HAHA Center, are part of the 15-minute city policy.

The teaser and short-form videos, themed "When You Open the Door," introduce the 15-minute city services that citizens of Busan are experiencing.

The drama, titled "There Are People. Connecting People," promotes the 15-minute city and was co-produced by Busan-born film director Kim Jin-tae, who has won awards at various independent film festivals.

The 15-minute city promotional content series can be viewed on Busan City's official social media services (SNS) and official YouTube channel.

Policy projects to realize '15-minute City Busan' are gaining momentum this year, achieving various accomplishments and progressing smoothly.

First, the second phase target areas for the 'Happy Challenge,' a 15-minute city creation project, have been selected, and projects are underway in the two selected living zones.

Additionally, the Yeonsan Library Mirror Rock Cultural Life Park was completed last November as part of the 15-minute city policy contest projects.

This year, Saha-gu (Sinpyeong, Jangrim) and Sasang-gu (Gwaebeop, Gamjeon) living zones were selected as 'Happy Challenge' target areas, with approximately 30 billion KRW allocated per living zone to create pedestrian-centered convenience facilities and spaces for citizen interaction and communication, as well as to promote community recovery and revitalization projects.

The Yeonsan Library Mirror Rock Cultural Life Park serves as a new communication and exchange space for community recovery and revitalization, and 14 15-minute city policy contest projects are being sequentially carried out in nine other autonomous districts and counties.

Furthermore, the city has promoted the 15-minute City Vision Tour Season 2 to spread '15-minute City Busan' throughout the city, and held the 'HAHA Hoho Concert Season 2,' a collaborative event between schools and residents, creating opportunities for communication and coexistence with local residents.

This year, a total of seven vision tours were conducted across Saha-gu, Seo-gu, Haeundae-gu, Suyeong-gu, Yeonje-gu, Dong-gu, and Sasang-gu, discovering various policy projects and actively communicating with empathy policy groups composed of local residents.

In 2024, the 15-minute City Vision Tour Season 2 will continue, focusing on districts where it has not yet been held.

At the end of this year, the 15-minute city website was launched, and living zone maps were produced and distributed. In 2024, a 15-minute city sharing and community platform app will be released to enable citizens to enjoy the 15-minute city more easily and conveniently.

In November, the city conducted a survey of 1,000 Busan citizens regarding the 15-minute city policy. The results showed that about one in three people were aware of the policy, and those who were aware evaluated individual intermediary programs that allow experiencing the value of 15-minute City Busan very positively, expressing high interest in future policy implementation.

Although policy awareness was 33%, indicating room for improvement, an in-depth follow-up survey revealed that 78.1% believed that '15-minute City Busan' would help create a 'city of happy citizens,' demonstrating high necessity and expectations for the policy.

Among the 4 series, the episode titled "When You Open the Door to Joy (Deullaknallak)".

In particular, intermediary programs such as Deulnaknalnak and the HAHA Center received high approval ratings, and interest in future directions was also high.

In a survey conducted by the Busan City newsletter 'Busan I Like It,' the top keyword citizens wanted to see more of was 'Citizen Happiness 15-minute City Busan (28.8%).'

However, citizens emphasized the need to strengthen publicity to widely promote these policy projects and highlighted the necessity of 'online promotion' to gain citizen empathy.

It is expected that this promotional content will further increase awareness of the positively evaluated 15-minute city policy, allowing more citizens to experience the value of the 15-minute city.

Na Yoon-bin, spokesperson for Busan City, said, "Since the 15-minute city aims to be a 'city of citizen happiness,' it is most important that citizens enjoy various public services within their living zones and feel happiness through the 15-minute city policy." She added, "Our city will actively promote citizen-experience-oriented publicity along with this promotional content so that all citizens can fully recognize and enjoy the 15-minute city policy."

This content was produced with the assistance of AI translation services.