"Hamburger Grabbed with Two Fingers"... Angry Consumers at McDonald's

McDonald's Caught in 'Shrinkflation' Controversy
"Claims It Has Shrunk by at Least 20%" Emerge

Some McDonald's locations in the United States have been embroiled in a 'shrinkflation' controversy, where they secretly reduce portion sizes instead of raising prices. Claims have emerged that the hamburgers have become small enough to be held between two fingers.

On the 18th (local time), the US 'New York Post' reported on a recent video of McDonald's 'Filet-O-Fish' hamburger spreading on social media platforms such as TikTok.

The video was recently posted by popular TikToker Neely Bob. In the video, he picks up the burger with his thumb and index finger and claims, "The size of the Filet-O-Fish has shrunk by at least 20% compared to before."

Famous American TikToker Opens McDonald's Hamburger Video [Image Source=TikTok]

He continued, "My hands are big, but this is still ridiculous," and criticized, "They are maintaining the price while reducing the product size, passing the burden of inflation onto consumers."

The reaction from local netizens to the video was explosive. Criticisms poured in such as, "If they keep shrinking the size, soon the burger will be smaller than fingers," "The size is getting smaller but the price is going up. Does this make any sense?" and "The only thing to learn from this company is to stop buying."

Currently, the video has received over 12,000 comments and about 34,000 'likes.'

Shrinkflation is a business strategy that keeps the product price the same while reducing weight or quality to control costs. It is a neologism combining 'shrink' and 'inflation,' coined by British economist Pippa Malmgren. In English-speaking countries, it is also called 'packaging downsizing.'

Famous consumer goods in the US have recently been suffering from shrinkflation controversies. The American cookie brand 'Oreo,' boasting a history of over 100 years, also faced strong criticism from consumers amid shrinkflation suspicions. Oreo's manufacturer, Mondelez, explained that there has been no change in the cream ratio of the cookie products.

A McDonald's spokesperson in the US also emphasized regarding the TikTok video controversy, "The size and ingredients of the Filet-O-Fish have not changed at all over the past several decades."