HiteJinro, Sincere Sharing Activities

HiteJinro, which will celebrate its 100th anniversary next year, is practicing social contribution under the value of ‘Sincerely 多(da).’

According to the distribution industry on the 20th, HiteJinro employees and partner company staff donated about 2,500 reusable items such as clothing and miscellaneous goods throughout October through the sharing bazaar ‘Beautiful Day Special Exhibition’ held last month at the Beautiful Store Cheonan Dujung branch in Chungnam. Through the reuse of donated items, carbon emissions of 478㎏CO2e (carbon dioxide equivalent) generated during disposal were reduced. This is equivalent to reducing 69,645 paper cups and 10,062 plastic bags. The ‘Beautiful Day Special Exhibition’ is celebrating its 12th edition this year.

In the same month, kimchi for kimjang was also sponsored for the underprivileged. The kimjang support fund amounted to a total of 100 million won and was delivered to 85 social welfare institutions nationwide, including Seoul, Gyeonggi, and Busan. Ten percent of the support fund was used to support meals for vulnerable groups. Through this sponsorship activity, HiteJinro was registered as a ‘Sharing Prestigious Company’ for donating more than 100 million won to the Seoul Social Welfare Community Chest.

Activities such as scholarships, living expenses, and litigation support for the families of fallen firefighters are also carried out annually. In August, the ‘2023 Firefighter Family Healing Camp with HiteJinro’ was held, attended by 38 people from 11 families of fallen firefighters. Since 2018, HiteJinro has annually provided support funds for 12 families of firefighter bereaved families, including education expenses, living expenses, and litigation costs for firefighter children.

Kim In-gyu, CEO of HiteJinro, said, “As a 100-year-old company, we will pay more attention to neighbors in need and continue to fulfill our social responsibilities and roles.”

This content was produced with the assistance of AI translation services.