Namhae-gun Fully Utilizes Seafood Joint Brand 'Namhae Dareum' to Enhance Prestige and Trustworthiness

15 Companies Selected for 23 Items

Namhae-gun, Gyeongnam, is actively utilizing the seafood joint brand ‘Namhae Dareum,’ developed to enhance the quality and reliability of seafood produced within the region.

Namhae-gun recently held the 2023 Namhae-gun Seafood Joint Brand Deliberation Committee and announced the selection and approval of 23 items from 15 companies for use.

The seafood joint brand ‘Namhae Dareum’ was registered as a trademark with the Korean Intellectual Property Office on October 16, and this is the first time companies and items have been approved to use ‘Namhae Dareum.’

The brand name ‘Namhae Dareum’ means ‘Distinctive Namhae-gun Seafood,’ emphasizing the exceptional quality and freshness of seafood produced in the clean seas of Namhae-gun. It also visually represents honest seafood from the Namhae-gun sea with a neat image, conveying the feeling of being ‘pleasant to the palate and clean.’

Namhae-gun plans to conduct thorough post-management to develop the approved ‘Namhae Dareum’ seafood items into a top brand, actively promoting various marketing activities and supporting approved companies. Companies granted brand usage approval will have the right to use it for two years. However, if poor post-management or violations are found, the usage rights may be suspended or revoked.

Kim Seung-gyeom, Director of the Marine Environment Bureau and chairman of the deliberation committee, said, “We will enhance the brand value through differentiated promotion and continuous quality control of the approved items,” adding, “We will do our best to help the Namhae Dareum brand grow into a leading seafood brand with high consumer preference and trust.”

Meanwhile, Namhae-gun plans to accept applications for ‘Namhae Dareum’ usage from companies throughout the year starting next year.

This content was produced with the assistance of AI translation services.