Geumyang International Operates 'Penfolds' Popup in Galleria Department Store Australia
Held at Apgujeong Galleria Department Store until January 2
Geumyang International announced on the 18th that it will operate a pop-up store for the Australian winery ‘Penfolds’ called ‘Penfolds Venture Beyond’ at the Galleria Department Store Luxury Hall VINO 494 until January 2nd next year.
Penfolds is conducting a global campaign called ‘Venture Beyond’ with Australian artist Mikaela Stafford, themed around the ‘deep sea.’ It symbolizes not being afraid to seek answers beneath the surface of the deep sea and embarking on endless adventures into the unknown world. Penfolds plans to introduce the ‘Penfolds Bin 28 Shiraz Thematic Package’ with a deep-sea-themed design in Korea by mid-January next year.
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This pop-up store is designed with the deep-sea theme, using Penfolds’ signature color ‘Red’ to create an underwater atmosphere. It will run for about three weeks until the 2nd of next month. Customers who purchase over 50,000 KRW will receive a Holiday White Tumbler, those who purchase over 200,000 KRW will receive a handmade milk caramel tin case set, and customers who purchase over 500,000 KRW will be given a limited edition ‘Riedel Wine Wings Cabernet Sauvignon Glass.’
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