"Come Buy Lee Kang-in's Jersey" First PSG Popup Opens at Daejeon Shinsegae

Daejeon Shinsegae announced on the 17th that it will hold a pop-up store where customers can experience PSG's official licensed products, including this season's PSG uniforms and official goods, until the 21st in collaboration with 'Over the Pitch,' PSG's official licensee.

Daejeon Shinsegae PSG popup appearance.
Photo by Shinsegae

The pop-up, held on the 5th floor Verona Street of Daejeon Shinsegae, offers the opportunity to see PSG's official 2023-24 season home and away jerseys for the first time in the department store industry.

This season's uniforms featuring popular players' names such as Lee Kang-in and Kylian Mbapp?, along with PSG apparel from the 'Black Collection,' are also available.

The PSG Black Collection is a clothing line inspired by the 2015-16 season third uniform, which featured pink numbers on a black background.

This pop-up is expected to attract not only PSG fans and football enthusiasts but also male and female customers in their teens to thirties who want to try the trendy 'blockcore look' that has been popular this year.

The blockcore look is a fashion style that combines sports uniforms with everyday wear such as jeans and sneakers, gaining trend status as worn by girl group NewJeans and BLACKPINK members.

To commemorate the first PSG pop-up in a domestic department store, Daejeon Shinsegae has prepared events and giveaways. Customers who purchase over 100,000 KRW at the pop-up will receive a PSG flag, and those who spend over 200,000 KRW will be given a PSG cheering muffler.

There is also a 'Lucky Capsule' event where customers can randomly purchase PSG goods bundles ranging from a minimum of 30,000 KRW to a maximum of 200,000 KRW for 29,000 KRW.

This content was produced with the assistance of AI translation services.