Cheongsong Apple Festival Online Campaign Wins Grand Prize in 'Web Award Korea Event Promotion Category'

Cheongsong-gun, Gyeongbuk Province, announced on the 14th that the "Oxygen Cafe 17th Cheongsong Apple Festival Public Campaign" won the grand prize in the Event Promotion category at the Web Award Korea 2023 hosted by the Korea Internet Professionals Association.

Cheongsong Apple Festival online campaign, winner of the Grand Prize in the Event Promotion category at Web Award Korea 2023.

Web Award Korea 2023 is the most prestigious web evaluation awards ceremony in Korea, where a panel of 4,000 internet experts selects and honors the most innovative and outstanding websites.

The "Oxygen Cafe 17th Cheongsong Apple Festival Public Campaign," which won the grand prize in the Event Promotion category, is an online festival utilizing accessible portal sites. It offers an indirect experience of the offline Cheongsong Apple Festival programs to encourage interest and participation in the festival, expand on-site visitor attendance, and enhance the brand awareness of the Cheongsong Apple Festival through an online campaign.

To this end, the county organized the online campaign with participatory events such as ▲ "Discover Cheongsong-gun through Quizzes" ▲ "Apple Crushing Nanta Challenge Game" ▲ "Burst the Cheongsong Apple Festival Balloon Game" ▲ "Complete the Cheongsong Honey Apple Box!" and card news introducing Cheongsong-gun.

In particular, the campaign received high evaluations in the assessment areas for ▲ UI design reflecting the festival atmosphere expressed through diverse and detailed illustrations ▲ game and quiz composition considering the user's perspective ▲ information content effectively incorporating the brand story ▲ empathy features allowing users to experience and participate together ▲ and an interface enhancing user convenience.

County Governor Yoon Kyung-hee said, "We conducted an online public campaign so that people could first experience the offline apple festival, which satisfies all five senses with various sights, foods, and activities, online. I am very pleased to have received the grand prize at Web Award Korea 2023," and added, "We will continue to create Cheongsong Apple Festival online campaigns that are loved by more people and provide more diverse and differentiated experiences."

This content was produced with the assistance of AI translation services.