Jeongeup-si 'Hometown Love Donation' Target Amount Surpasses 500 Million Won

Jeongeup City in Jeonbuk announced on the 15th that it has early surpassed this year's hometown love donation target of 500 million KRW.

As of the 14th, the city's fundraising performance reached 4,309 cases totaling 510 million KRW. The city explained that the enthusiastic participation of expatriates, steady donations and support relays from public institutions, agricultural and livestock cooperatives, companies, and mutual cross-donations from sister cities have achieved great results.

Jeongeup City has surpassed this year's hometown love donation target of 500 million won ahead of schedule.
[Photo by Jeongeup City]

Additionally, as the year-end tax settlement period approaches, the city added that the early achievement of the target amount was possible due to active participation from donors who prefer high-quality thank-you gifts such as Jeongeup Hanwoo beef, Ssanghwa tea, and rice.

The hometown love donation currently serves as the funding source for the hometown love fund under establishment and is utilized for regional development and projects to improve residents' welfare.

The city's Hometown Love Fund Operation Deliberation Committee collected a total of 27 ideas from citizens, public officials, and public institutions during the first and second halves of this year to discover fund projects. After strict review, two projects were finalized in October.

The selected projects are the ‘Jeongeup-type Shared Daycare Support Project’ and the ‘Empathy Zone Operation Project for Youth.’

The ‘Jeongeup-type Shared Daycare Support Project’ is a collaborative childcare system involving national and public daycare centers, social welfare corporations, organizations, private, and home daycare centers across seven districts. Utilizing education experts, it aims to improve the overall quality of daycare centers, promote steady cooperation and exchange, eliminate childcare disparities among centers, and provide consistent high-quality childcare services to children in the region.

The ‘Empathy Zone Operation Project for Youth’ is a project to create youth-exclusive spaces such as a party room, photo room, and powder room on the first floor of the Youth Culture and Sports Center located in Sangdong.

The party room will be used for birthday parties or small gatherings, and the photo room will be designed as a place where creative photography and social media sharing can be enjoyed.

The powder room will be operated as a special corner where youth can broaden their self-expression through makeup experiences and more.

The city expects this to promote the healthy growth and cultural development of youth, allowing local young people to enjoy various activities.

In particular, the city plans to mark this space as a special place created with hometown love donations to foster pride and affection for the region.

Mayor Lee Hak-su said, “The early achievement of this year’s hometown love donation target was due to the great support and participation of expatriates and community members,” adding, “We will strive to discover projects that citizens and donors can empathize with so that the hometown love donations made with the support of many will not be wasted.”

Meanwhile, the city is planning a differentiated promotional strategy, including regularly registering information and performance related to fund projects once the hometown love e-um system is revamped at the end of the year.

Through this, the city aims to provide satisfaction and fulfillment to donors curious about how their donations are used and to continuously remind them of the interest and desire to participate in fund projects.

Jeongeup = Kim Jae-gil, Honam Reporting Headquarters, Asia Economy baekok@asiae.co.kr

This content was produced with the assistance of AI translation services.